As Head of Programmatic Marketing for Mindshare UK, Ruth is responsible for the agency's strategic vision and service offering in this area. Prior to Mindshare, she was responsible for building and running Technical Account Management across EMEA for AppNexus, the New York-based advertising technology company.
She has worked extensively across Americas and Europe, helping a wide-ranging client base (advertisers, agencies, trading desks, networks, etc.) develop their programmatic strategy and set up their trading operations.
Before becoming a programmatic specialist, she also held various roles across Search (Paid and Natural), Social and Content Marketing.