As Global President, LiquidThread, Gers is responsible for building the global LiquidThread business and expanding opportunities around the world with brands, local production studios, networks and distribution organizations. He oversees a range of content marketing offerings, including digital marketing strategies, core partnership models and the development of brand programming. Working across disciplines, Gers develops strategies that marry ideas with platforms to drive business for SMG's roster of clients.
Previously, Gers served as Chief Executive Officer for the Endemol Worldwide Brands division, the world’s largest independent production company, at Endemol Group in London. In this role, he led the monetization of the ancillary rights of Endemol’s key properties, including television shows Big Brother, Deal or No Deal, Wipeout and Star Academy. He managed a 50+ person global team responsible for all commercial extensions across licensing, merchandising, digital, gambling, gaming, live events, sponsorship and brand relations and music publishing.
Among his prior posts, Gers served as General Manager at FremantleMedia Licensing Worldwide where he managed global ancillary activities for one of world’s leading producers and distributors of entertainment programming (American Idol, Price Is Right, X Factor). In this role he was responsible for developing product and promotional associations to enhance and extend the consumer experience of each property. He also served as Senior Vice President, Digital at IMG Worldwide and in other content development leadership roles throughout his career.
Gers was named Advertising Age Entertainment Marketer of the Year in 2007 and has served as an active industry spokesperson over the years, including engagements at MipTV, the largest market and showcase for international TV content development; NATPE; World Congress of Sports; UBS Media and Communications Conference; Forbes Breakout Conference, and more.