As Blue 449’s Global Head of Strategy, Nadine is charged with driving collaboration across multi-agency, and multi-market teams to produce best-in-class integrated communications plans. Nadine pushes the group to take a comprehensive marketing perspective when approaching business challenges.
A champion of insight-driven work, Nadine is passionate about strategy and the opportunities afforded by data to inspire creativity. Prior to Blue 449, Nadine spent nine years working in New York, initially at Mindshare where she led strategy across Royal Caribbean, Unilever, Kimberly Clark and Land Rover. More recently in her role as Chief Strategy Officer at Vizeum New York, she led the function on Discover Card, Reckitt Benckiser, Sonos and Calvin Klein.
Nadine has judged prominent industry awards including the Effies, Digiday and MediaPost, and has been quoted and published in several prominent trade and marketing titles.