Daniel Rosen joined Telefónica as Global Director of Advertising in November 2014. He is responsible for leading and developing Telefónica’s advertising businesses globally, covering over 300m consumers in over 30 countries, with a focus across Europe and Latin America.
Daniel has more than 20 years of experience helping global brands such as Nike, Gap, Coco-Cola, MTV and Volkswagen make the most out of mobile and multi-screen communications, and is widely recognised as one of the global leaders in the industry.
Prior to Telefonica, he was Global CEO of WPP’s mobile agency group, Joule Worldwide. Under his leadership the agency experienced unprecedented organic growth globally as well as making some key strategic acquisitions. Daniel was also the Founder and Head of AKQA’s global mobile practice, which he headed up for eight years, and during which time it received more than 50 industry awards for its mobile work from world renowned bodies such as D&AD; and Cannes Lions. Earlier in his career, Daniel launched start-up 12snap UK’s mobile marketing business running pioneering campaigns with brands including McDonald’s, Coke, Proctor & Gamble, and Cadbury. Daniel started his mobile career in 1995 at Orange UK.
Daniel is frequently called on by national and trade press for insights into mobile marketing, and is also a regular contributor and evangelist at global industry conferences, including Cannes Lions and Mobile World Congress. He has received a number of globally-recognised personal accolades during his career, including being one of The Drum’s ‘Top 50 Mobile influencers’, and a ‘Top 10 Mobi Thinker.’ Daniel is Chairman of the Mobile Marketing Association EMEA Board, and sits on the IDM’s Digital Council.