Alex is the MD for mobile across EMEA, and as such leads our approach to ‘mobility’ across the organisation. He has developed our level of expertise and ensured we are now able to deliver a full service offering to our clients spanning the areas of mobile specific strategy, media planing and buying, programatic trading, UX/UI design, and product development. Alex’s team describes itself as a bunch of creative technologists who work with clients to solve their business issues from a technology first perspective. His team spans the region and is able to deliver a consistent level of service across the markets that make up the EMEA region.
Alex first launched OMDUK’s mobile operation in June 2006, and during that period oversaw the departments rapid growth in terms of the number of client projects and revenues generated. During Alex’s tenure the high quality of output was widely recognised and was marked by various award wins, including a Valencia Festival Of Media award for the best use of mobile, a Cannes Lion for best use of technology and an IAB creative showcase award.
In 2011 Alex was promoted to his current cross group and internationally focussed role. Subsequently, Alex has been shaping and developing all OMG companies approach to mobility, helping develop a product set that ensures we are able to lead the conversation and advise our multi-national clients on how to maximize new business opportunities offered by today’s rapidly developing mobile technologies.
Alex is a recognised industry figure speaking at events such as the GSMA Mobile world congress, Doubleclick’s CAB event, various IAB, MMA and DMA events. Alex also sits on Microsoft’s mobile advisory committee, and the IAB’s mobile leadership council.