Based in London, John Travis is the Vice President of Marketing for Europe, Middle East and Africa (EMEA). In this role, John is responsible for all marketing, campaign, and media strategy and delivery across the region. Previously, Travis spent eight years as Vice President of Brand and Campaign Marketing. Based in San Francisco, California, John was responsible for Adobe’s brand marketing worldwide, including brand strategy and identity, campaign strategy, web marketing, advertising, media strategy and events. John serves as a lead evangelist of the Adobe brand, driving innovative strategies and programs with the objective of building customer loyalty, affinity, and demand for Adobe’s brand and its diverse portfolio of products and solutions.
Prior to Adobe, Travis spent seventeen years in marketing, the majority of those at Intel Corporation where he provided leadership in corporate brand strategy and identity, campaign strategy, co-marketing, and advertising. At Intel, Travis spearheaded a comprehensive corporate re-branding initiative in 2006. He was also responsible for developing a number of breakthrough global campaigns for the Intel Inside® and Pentium brands.
Travis holds a B.A. in Political Science from the University of California, Los Angeles. He also achieved a Certificat Pratique de la Langue Française from Université Paul Valery, Montpellier, France. John currently serves on the board of the Association of National Advertisers (ANA) and the Social Impact Council for the Ad Council.