A world-class mix of the industry's best and brightest.
Dan Machen
Director of Innovation
Dan Machen Info Events
danmachen LinkedIn Connect

Dan leads our dedicated innovation team who are focused on creating value through new solutions based on our behavioural vision and insights.

Dan has 20 years experience working in creative and planning roles – the last 3 years specialising in innovation. He has created global award-winning campaigns and ‘first in market’ activations for major FMCG brands owned by Nestle, Mondelez, GSK and Unilever.

Dan’s current focus is on multi-channel interactivity, experiential and shopper tech platforms. He also speaks and reports back regularly from global tech conferences to keep our clients abreast of the leading edge of marcomms developments.Dan has spoken at SXSW and Cannes in 2015.
Dr Anna Machin
evolutionary anthropologist
Dr Anna Machin Info Events
Dr Anna Machin is an evolutionary anthropologist, focusing on the psychology, cognition and neurobiology of human relationships. She played matchmaker for the Channel 4 series Married At First Sight, in which three sets of strangers were paired together based on a variety of factors from genotyping to genetic profiles and even facial symmetry. The couples then met for the first time as they married on TV in front of an audience of millions.
Adam Mack
Chief Strategy Officer, EMEA
Adam Mack Info Events
As Chief Strategy Officer, Adam provides insight, strategic thinking and counsel that helps to create campaigns that engage audiences and drive business growth.
Adam is a communications and marketing strategist with over a decade's experience of brand development, campaign strategy, PR planning and strategic consultancy, helping brands, businesses and high-profile individuals communicate effectively with their publics.

He has a passion for big campaigns that drive big change and has worked with organisations from a range of sectors including, the UK charity Comic Relief and Sport Relief, EDF Energy, Keep Britain Tidy, McKinsey and Zipcar.
Before joining Weber Shandwick, Adam was Director of Strategy at Freud Communications, working with Eurostar, Mars Incorporated, Pepsico, Project RED, Sony, and the Tony Blair Foundation.
Chris Macleod
Marketing Director
Ben Maher
Executive Director EMEA
Ben Maher Info Events
Maherster LinkedIn Connect

Ben Maher is Mashable's Executive Director EMEA.

Ben joined the Mashable in September 2014 from Weve, a joint venture between the UK’s three largest mobile network operators, which develops mobile commerce platforms businesses in the UK, where he served as an Agency Director.

Ben has over a decade of digital and mobile sales experience in the UK and EMEA markets, working with a host of world-class brands. Prior to Weve, Maher served as Commercial Director and Founder of his own gaming start up and also worked as an EU Sales Director for AdMonsters before that. He has also worked in various capacities for Jaman, Endemol International, MySpace, AOL Time Warner and Yahoo!.
David Mansfield
David Mansfield Info Events
Twitter Connect LinkedIn Connect

David has 30 years business experience encompassing a wide range of companies and sectors. He spent his early career in the commercial operations of Scottish Television PLC and Thames Television PLC. Following successful periods in both organisations, generating improved adverting revenues and creating diversified revenue streams, he joined the main board of Capital Radio PLC as Commercial Director.

During the following 13 years the company successfully outperformed most other mainstream consumer facing media and embarked on an aggressive growth strategy, primarily through acquisition. The company grew from two London radio stations to a national organisation owning radio stations in the major conurbations throughout the UK. David was the company's CEO for eight years and completed the merger with GWR PLC creating a company of circa £750M market capitalisation before leaving the organisation in 2006.

In the following years David was a director of several PLC and private companies including Carphone Warehouse PLC, Game Group PLC and Ingenious Media PLC. Currently, David is chairman and investor in a number of fast growth early stage companies, primarily in the online sector. In addition David is chairman of RAJAR LTD, the audience measurement company and a founding partner of The Drive Partnership, a company that advises organisations on fast growth strategies, primarily in the professional services sector.

David was a Visiting Fellow of The University of Oxford for 8 years and is currently an Honorary Visiting Professor in the Cass Business School.
David has homes in London and Mallorca and enjoys all forms of contemporary music, live gigs, cooking, running and travelling around the world, when time permits, fishing for trout.
Sarah Mansfield
VP Global Media Europe and Americas
Sarah Mansfield Info Events
Twitter Connect LinkedIn Connect

Sarah Mansfield started at Unilever in June 2012. She is now responsible for the European, LATIN American Media Function and Global Media Operations, and a total media spend of circa 1 billion euros. Through media thought leadership, innovation and creativity, she supports local markets in building best in class media plans, leveraging media partnerships and developing operational capabilities.

Previously Sarah led Marketing Services for Unilever’s UK & Ireland business covering media and communications planning and implementation, digital best practice and brand PR.

Prior to this Sarah held various roles at Barclays Bank PLC, the most recent as Global Head of Communications and Media at Barclaycard and previously as Innovation Marketing Director responsible for launching new propositions such as contactless payments and mobile payments to the UK.

Sarah has extensive media, communications and digital marketing experience across a number of industry sectors having also worked at various integrated agencies in account management and planning roles.

Sarah studied in the UK and has a BA (Hons) in Business Studies and Marketing.

In her spare time she enjoys running as well as music, playing the violin in a local orchestra.
Rowland Manthrope
Associate Editor
Rowland Manthrope Info Events
Sarah Sutton
Rowland Manthrope
Pete Markey
Helen Marriage
Lumiere Festival Creator & Founder
Helen Marriage Info Events
artichoketrust LinkedIn Connect

Helen Marriage worked with the cluster management company Artsadmin, touring companies such as the Bow Gamelan Ensemble, Hesitate and Demonstrate and Mike Figgis.

From 1985 she worked with the London International Festival of Theatre (LIFT), where she programmed and managed shows from all over the world. In 1990 she set up a £1m arts programme at Canary Wharf. Between 1993 and 2000 she transformed the Salisbury Festival from a small local affair into what The Times called ‘an astonishing success’ developing the programme and increasing the turnover by almost 700%.

Since 2000 she has been working as an independent producer and consultant. In 2002 she produced one of the official Mall pageants for the Queen’s Jubilee.

Artichoke is a registered charity founded in 2002 by Helen Marriage and Nicky Webb, producers of extraordinary live events.

Artichoke works in unusual places: in streets, public spaces or in the countryside.
Bill Marshall
Global Director, Human & Cultural Futures
Bill Marshall Info Events
Twitter Connect LinkedIn Connect

Bill Marshall is Global Director for Human & Cultural Futures at Unilever. He is working across Unilever’s global categories and brands in creating and building meta foresight and insight around both trends and key topics of global cultural significance to drive action within the organisation.

Unilever is an active champion of the UN Global Goals, such as Gender Equality, and Bill has investigated in detail the rapidly evolving shape of gender identity around the world to drive the cultural relevance of their iconic brands like Dove, Axe/Lynx, Tresemme, Ben & Jerry’s, Knorr, Lipton and Magnum and ensure they are at the forefront of understanding life in a VUCA world.
Matt McAllester
European Editor
Matt McAllester Info Events
Twitter Connect LinkedIn Connect

Dame Carolyn McCall
Chief Executive Officer
Dame Carolyn McCall Info Events
Carolyn McCall joined easyJet on 1 July 2010 as Chief Executive Officer.

Since joining easyJet Carolyn has been responsible for improving the airline’s punctuality to industry-leading levels as well as introducing important customer innovations like allocated seating.

Carolyn was awarded a Damehood in the New Year’s Honour List in 2016 for services to the aviation industry, as well as being awarded the OBE for services to women in business in the Queen’s Birthday Honours List in June 2008. In April 2008 she was named Veuve Clicquot Business Woman of the Year.
Nic McCarthy
Content Director
Nic McCarthy Info Events
nicmccarthy17 LinkedIn Connect

I partner our consumer clients in figuring out how to use content to grow their business. Responsible for our creative, digital, and video teams, I work with our inspiring creative and strategy talent to create original, stand-out content for every point in the customer journey, from web, social and magazines, to apps, email and video.

In 2012 I was appointed to the Group Board at Seven, working alongside the CEO, MD and CFO to create a thriving and valuable business for Seven’s shareholders, and making editorial excellence the watchword for the agency.
Stephen McCartney
Director of Information Governance and DPO
Raf McDonnell
Music Partnerships
Raf McDonnell Info Events
Raf McDonnell is an Executive in the Music department at leading entertainment and sports agency Creative Artists Agency (CAA). McDonnell works in the London office, where he helps guide the brand partnership and sponsorship opportunities on behalf of CAA’s music touring clients.

Prior to joining CAA in 2012, McDonnell served as the Senior Vice President of Brand Partnerships, Licensing & Synchronization for EMI Music, where he was instrumental in creating the company’s Brand Partnerships group across Europe, brokering deals with such global brands as Coca-Cola, MasterCard, Microsoft, and Max Factor. He was also responsible for developing new revenue streams in advertising, film, video games, and television, on behalf of the label’s artists.

Before joining EMI, McDonnell set up his own agency – RED Entertainment Marketing, helping brands including Coca-Cola work with music and entertainment partners.

Previously, McDonnell spent six years heading up the UK Marketing Activation and Brand Experience Groups for Coca-Cola. In 2004, as Head of Strategic Marketing Alliances & Activation, he founded MyCokemusic.com, one of the UK’s first major legal downloadable music websites.

McDonnell began his career in marketing working on Fosters Lager and then spent seven years at PepsiCo in various sales and marketing roles including Marketing Manager for Snacks and Marketing Manager for Walkers Crisps.

McDonnell graduated from Bristol University with an honors degree in Modern Languages.
Becky McOwen-Banks
Partner Creative Equals & Creative Director
Becky McOwen-Banks Info Events
BeckyMcB LinkedIn Connect

Award-winning integrated creative director Becky McOwen-Banks’ career spans the globe. Over the years, she has worked across all sectors, building and running creative departments on a raft of national and international clients. She has been a passionate member of SheSays, helping it since its small beginnings in London then over in Sydney, where she led the ‘Who’s your momma?’ mentoring scheme.

75% of women reported the absence of a role model as the biggest inhibitor of career progression. With so few female CDs and ECDs in adland, female creatives ‘can’t be what they can’t see’. With Creative Equals Becky hopes to change the ‘Where are all the women?’ to ‘Here are all the women!’

She hopes Creative Equals becomes the practical toolkit for agencies to help female creatives achieve their aspirations, all the way to the top.
Helen McRae
Helen McRae Info Events
helenmcrae LinkedIn Connect

Helen is CEO of Mindshare UK and Western Europe and has operational responsibility for the Mindshare networks in all markets.

Previously Helen was the Global Lead on the Unilever account from 2009 - mid 2011. As part of that role, she built a multi-discipline team covering POE strategy, insights, branded content, analytics and implementation. Her team was sourced from across the WPP network to ensure delivery at both strategic and operational levels.

Prior to joining the agency world, Helen worked client side in global marketing and media across a range of industries including banking and retail. She brings a significant amount of international marketing experience, working (and learning the languages) in several countries (including Belgium, Australia, Korea, Thailand and the US).
Nicola Mendelsohn CBE
Nicola Mendelsohn CBE Info Events
nicolamen LinkedIn Connect

Cameron Mercer
Event Lead, Global Business Marketing
Dora Michail
Senior Director, Audience Solutions, EMEA
Dora Michail Info Events
Dora joined Yahoo in 2007 as Head of European Direct Response Optimisation where she led a team of 30 Analysts across six markets, responsible for DR campaign management, analysis and performance. Today, her role has evolved into the management of the Yahoo EMEA Audience Solutions Marketplace, leading a team focused on audience targeting, optimisation strategy, supply and data acquisition, business intelligence and programmatic and audience sales.
Peter Middleton
Peter Middleton Info Events
OnBlindness LinkedIn Connect

From respective backgrounds studying Visual Art and English Literature, Peter and James have been working together for the past five years on a range of fiction, documentary and commercial projects. During this period they have adapted John’s diary material into a series of award winning short films. The first of these, ‘Rainfall’, won the Best Short Documentary Award at Hot Docs 2013 and was nominated for the ICA Experimental Film Award. This was followed in 2014 by the Emmy Award-winning short, also entitled ‘Notes on Blindness’, which screened at Sundance Film Festival and won Best Documentary at Encounters Short Film and Animation Festival.

‘Notes on Blindness’ is their first feature.
Chris Mikkelsen
Chris Mikkelsen Info Events
Social entrepreneur Christopher Mikkelsen founded Refugees United (REFUNITE) in 2008 with his brother David Mikkelsen based on a personal experience trying to reconnect a young Afghan refugee with his family. Realizing the lack of any global, IT-based infrastructure to help refugees locate missing family, the two brothers set out to change the state of things and founded REFUNITE, a non-profit tech organization with the mission of reconnecting refugee families across the globe. In their capacity as co-founders and CEOs, the Mikkelsens have built the first-ever family-tracing platform for refugees, capitalizing on the ever-growing mobile phone usage across Africa and working closely with partners, such as Vodafone, Zain Group, Ooredoo, Facebook, Kenya Red Cross, UN Refugee Agency, Ericsson and others. With little more than access to a low-cost mobile phone, and in selected countries even without access to the Internet, refugees can search, connect and communicate with missing family. This innovative approach, helping more than 400.000 refugees with their search for family, has been featured in TIME, Forbes, BBC, CNN, the Guardian, Newsweek and more.
Christopher Mikkelsen is an expert on social innovation and an international speaker who bridges the gap between the nonprofit world and the corporate world. With 61 million forcibly displaced people worldwide, the need to reconnect refugee families is as pressing as ever. Christopher and David Mikkelsen are Huffington Post bloggers, members of the Clinton Global Initiative 2010 and 2011, have been named "New World Heroes - People who deserve a bigger stage in 2009" by Monocle Magazine, nominated as "People of the Year 2009" by DAS Magazin and as PopTech Fellows 2011.
Angelique Miller
Global Director, Creative Partnerships
Angelique Miller Info Events
Angelique Miller is the global director for creative partnerships at Expedia Media Solutions, where she is responsible for leading bespoke advertising partnerships and implementing global marketing campaigns. Under her leadership, the creative partnerships team provides clients with a full-service agency and idea center that delivers integrated solutions to connect audiences with brands. Angelique has designed and executed innovative media campaigns that have won top honors and accolades from the travel and digital media industries.

Prior to joining Expedia, Angelique was director of sales and creative solutions at ESPN, working with a wide variety of blue chip brands across several verticals including auto, travel, finance, luxury retail and entertainment.
Dominic Mills
CMA Consultant Editor
Dominic Mills Info Events
dominicmills LinkedIn Connect

* 25+ years' experience as business journalist, editor and editorial director in leading international B2B publishers
* Wide experience of leading editorial product development and change from strategy through to implementation
* Product-centric focused editor committed to high standards
* Passionate about the craft of creating memorable content for the target market
* Skilled coach and mentor looking to develop individuals and teams
Harriet Minter
Editor of the Guardian's Women in Leadership section
Harriet Minter Info Events
harrietminter LinkedIn Connect

Harriet conceived and launched the Women in Leadership section on the Guardian’s website, aimed at engaging a high-earning female audience aged between 25 to 40.
Responsible for overseeing all content on the site including running the forward planning schedule, commissioning writers and finding new talent to write for the site.
Under her guidance the site has grown to over 150,000 unique users each month and with over nearly 13,000 subscribers.
To land the issues that matter, she has secured content and interviews with sector leaders such as Tessa Jowell, Justine Roberts, Tamara Mellon and Jo Swinson.
Heather Mitchell
Head of Global Brand PR & Social Media
Pat Mitchell
UK Maker
Pat Mitchell Info Events
Pat Mitchell is the current President and Chief Executive Officer of The Paley Center for Media in New York City and the former President and CEO of Public Broadcasting Service (PBS). Named President and CEO in March 2000, Mitchell became the first woman to hold the position.
Before working for PBS, Mitchell achieved success both in front of and behind the camera as a reporter, news anchor, talk show host, White House and special correspondent, producer and executive, paving a career for herself where few women had been before.
Today, as President and CEO of the Paley Center, Mitchell is committed to the power of media to influence, inform and inspire as the Paley Center leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. She also sits on the corporate board of AOL.
Angus Montgomery
Angus Montgomery Info Events
angusmontgomery LinkedIn Connect

Angus Montgomery is the editor of Design Week, a title that provides breaking news and in-depth analysis of the trends that shape the design world. He is a former managing editor of the Architects' Journal and reporter at the Press Association.
Keith Moor
Chief Marketing Officer
Keith Moor Info Events
keithmoor2 LinkedIn Connect

Keith Moor is Santander UK’s Chief Marketing Officer managing a division that supports the whole bank in the UK. He and his team are responsible for all the marketing, communication, brand strategy, sponsorship and CSR across the full UK business, including Retail, SME and Corporate Marketing.
Keith joined Santander (then Abbey National) in 1995 and during his time in the business he has integrated the Abbey, Alliance & Leicester and Bradford & Bingley brands, introduced the Santander brand to the UK, delivered highly successful partnerships with McLaren, Rory McIlroy and Jessica Ennis, helped bring to market the 123 Current Account and 123 Credit Card and was part of the team that defined the strategy for Santander becoming a purpose led business built around the values of Simple, Personal, Fair; now being rolled out across the Santander Group Worldwide. In November 2013 he became the first Chief Marketing Officer in Santander UK.
Abi Morgan
Playwright & Screenwriter
Abi Morgan Info Events
Abi Morgan’s plays include Skinned and Sleeping Around (Paines Plough); Tiny Dynamite (Traverse); Tender (Hampstead); Splendour and Fugee (National Theatre), Lovesong (Frantic Assembly) and 27 (NTS) and The Mistress Contract (Royal Court). Her television work includes My Fragile Heart, Murder, Sex Traffic, Tsunami – The Aftermath, White Girl, Royal Wedding, Birdsong and The Hour series 1 & 2. Her new series, River, for BBC 1 / Kudos will be out in 2015.

Abi’s screenwriting credits include Brick Lane, Shame, Iron Lady and The Invisible Woman. Her latest film Suffragette for Film4 / Focus Features / Ruby Films was released in 2015. Abi also has a number of films in development including Taming Of The Shrew for Working Title, Little House On The Prairie for Scott Rudin Productions and Ashley's War for Fox 2000.
Piers Morgan
US Editor-at-Large
Chris Morland
Chris Morland Info Events
Chris Morland is CEO, designer and producer at Citrus Suite, a creative mobile technology company, developing award winning apps for globally known clients. Citrus Suite create apps, digital tools and toys to entertain, engage and empower.

They have a keen interest in gamification, data visualisation, mHealth and innovations that help businesses improve efficiency. Cirtrus Suite were the winners of the Disney Interactive Healthcare Challenge and they are a Creative England Future Leader 2015.
James Morris
Head of MediaCom Beyond Advertising
Nigel Morris
CEO, Americas & EMEA
Nigel Morris Info Events
nigeldmorris LinkedIn Connect

Nigel Morris is the CEO of Dentsu Aegis Network Americas & EMEA. Morris was instrumental in shaping Aegis Media as the first agency group designed for convergence. He pioneered the launch of a new Operating Model enabling the group to work in a highly collaborative way with no silos enabled through a one P+L structure. His bold move first produced dramatic growth at Aegis Media Americas.

Under his leadership Aegis Media Americas added over $6 billion in new business wins from Gillette, Red Bull, Relativity, Diageo, The Home Depot, Disney, Macy’s and Sony Play Station and spearheaded the largest win in industry history with General Motors.
Andrew Mortimer
Director of Brand and Media
Ruth Mortimer
Content Director
Ruth Mortimer Info Events
Twitter Connect LinkedIn Connect

Ruth Mortimer is content director for Centaur Marketing, which comprises Marketing Week, Econsultancy, Festival of Marketing, Creative Review, Design Week, Celebrity Intelligence, Fashion/Beauty Monitor, Year Ahead and Foresight News. 

Her role involves ensuring that the brands - which range from weekly print magazines to digital training providers, from data intelligence products to large-scale events, have a joined-up content strategy that helps us provide our audiences in the marketing, media, creative and PR communities with products that fit their needs.
Steven Moy
Steven Moy Info Events
Twitter Connect LinkedIn Connect

Steven is a renowned leader in both the digital marketing and commerce sector, and is known for creating innovative and integrated brand experiences.

His 30-year career has focused on providing marketing and business solutions centered around omni-channel marketing and commerce. He is a passionate strategist and technologist working with Fortune 500 companies across multiple industries including Staples, CVS Caremark, Liberty Mutual, Coach, New Balance, The Hartford, Dunkin Donuts and AT&T.; Steven began his career helping brands leverage digital technologies for consulting companies like Bernier &Associates;, NetNumina and Avicon. He holds a Master of Business Administration in Marketing from Boston University, a Master of Computer Science from UMass Boston and a Bachelor of Science in Electrical Engineering from Northeastern University.
Graham Moysey
Head of International
Graham Moysey Info Events
Twitter Connect LinkedIn Connect

As Head of AOL International, Graham drives the strategy for the AOL business in all markets outside the US. This includes growing content brands such as HuffPost, Engadget, TechCrunch and Makers as well as ad technology platforms such as ONE by AOL. In his time in the role, AOL has doubled its international presence through the Microsoft Advertising partnership and the acquisition of Millennial Media.

Graham joined AOL in August 2010 as General Manager AOL Canada, and was promoted to Head of International AOL Brands, prior to taking leadership of AOL International across all lines of business in October 2013.

Before joining AOL, Moysey served as the Senior Vice President and General Manager of Digital Media at Canwest Global Communications, Canada’s largest integrated media company, where he was responsible for all revenue, product and digital strategies. Prior to Canwest, he was the Vice President of Sales and Business Development for Sympatico.MSN. Ever passionate about the business of digital media & marketing, Moysey serves on the national board of the Canadian Marketing Association. He holds an MBA from the Richard Ivey School of Business in London, Ontario.
Richard Mullender
Richard Mullender Info Events
dickmullender LinkedIn Connect

Richard has over 30 years’ experience working as a police detective and hostage negotiator and was part of the team that negotiated the high-profile release of three UN workers held hostage by the Taliban in 2004. Richard’s skills were so well regarded that he was appointed lead trainer at Scotland Yard’s National Hostage and Crisis Negotiation Unit.

In the decade since leaving the police, Richard has established his own independent consultancy teaching the skills and techniques of witness/suspect interviewing and hostage/crisis negotiation and placing them firmly in the commercial world.

Richard teaches effective and persuasive communication techniques, providing the tools to enable us to listen to and identify the values, beliefs and motivations of others in order to ethically influence the choices they make and turn information into intelligence.
Katie Mulloy
Katie Mulloy Info Events
Katie joined Women’s Health as Deputy Editor in 2014 and has held the position of Acting Editor since July 2015. Prior to Women’s Health she spent five years as a freelance journalist living in Paris, contributing regularly to a variety of women’s lifestyle magazines including Marie-Claire and InStyle. Katie has also held roles at brands including ELLE, Company and Look. In 2004 she was awarded the Emap Talent Scholarship Scheme and began her career at New Women.
Laure Murciano
Global Marketing
Laure Murciano Info Events
Twitter Connect LinkedIn Connect

Laure Murciano is the Global Brand Manager at Max Factor (Procter & Gamble), one of the world's leading Colour Cosmetics brands. She has built her expertise in the Beauty category starting in Hair Care (L’Oreal Professionnel), Shave Care (Gillette), Skin Care (Olay) and Cosmetics (Max Factor). 
She began her career in a creative agency and quickly moved to core marketing with local, regional and now global responsibilities. Laure is passionate about beauty and is eager to embrace the new opportunities that bring new techniques and technologies to product launches, consumption and consumer behavior. At Max Factor, she is currently driving the go-to-market strategy globally, with the aim to grow the full Colour Cosmetics category to ultimately grow the brand.  
Paul Muret
VP of Analytics
Paul Muret Info Events
paulmuret LinkedIn Connect

Paul Muret is Vice President of Display, Video and Analytics at Google. In this role, he oversees product management and engineering for YouTube's ads business, DoubleClick, and Google Analytics.

Paul has been instrumental in the development of Analytics since its inception in 2005. Previously, Paul was founder and CEO of two start-ups, including Urchin Software Corporation which was acquired by Google and served as the foundation for what would later become Google Analytics.

Before Urchin, Paul ran Quantified System, Inc., a San Diego-based web development and e-commerce hosting company. Paul — a graduate of the University of California, San Diego (UCSD) — was also a member of the UCSD Space Physics research team where he created visualization systems for large-scale simulations.
James Murphy
James Murphy Info Events
Twitter Connect LinkedIn Connect

James Murray
UK Search Advertising Lead
James Murray Info Events
james3murray LinkedIn Connect

James Murray is the Search Advertising Lead for Microsoft UK. In his role he is responsible for managing relationships between Microsoft and its strategic partners as well as acting as an evangelist for the Bing Search platform and search advertising tools.

James is fascinated by data and the insight it gives marketers into consumer behaviour. He is a writer, speaker and thought leader in search and digital marketing, being a regular contributor at industry events and widely quoted in the media.