Europe
Remembering Ziggy Stardust
21 Apr, 2016 · David Benady

The Rise and Fall and the Legacy of David Bowie David Bowie was a singular influence on creative culture during five decades of brilliant music and unique stardom. He showed the power of reinvention and offered lessons for anyone concerned with staying ahead in a world of ch-ch-ch-changes. His death in January triggered an outpouring of tributes and a renewed interest in his...

Europe
The Guru of Google Analytics Makes Sense of Mountains of Data
21 Apr, 2016 · David Benady

Google's new Analytics product offers brands a single customer view. Digital marketing relies on data about customers to gain insights into their desires and needs. Achieving a single view of the customer’s activities and wants is the holy grail for marketers. Brands are looking to find out where customers are on the purchase journey so they can understand how best to...

Europe
Mobile is Helping to Push the Boundaries of Creativity
21 Apr, 2016 · David Benady

Mobile advertising is in search of great creative work. Mobile advertising is booming, but there seems to be a dearth of great creativity in the medium. Examples of engaging smartphone campaigns are few and far between, while low-quality banner ads and intrusive pop-ups are commonplace. In the Pushing the Boundaries of Creativity in Mobile session Wednesday afternoon at the Sun...

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