21 Apr, 2016

#AWEurope Wrap-up: Day 4


Day 4, the final day of sessions, proved a good one for everyone, including some last-minute celebrity additions. The Mention Marketer’s Innovation Track presented by Adobe, wrapped up with ringing endorsements, while the Trumping Social garnered strong opinions about the US political candidate.

The smart side of Hollywood showed up as Empire Presents Stanley Tucci found Bauer Media’s Terri White interviewing the versatile actor. Also in the entertainment vein, Remembering Ziggy Stardust looked back on the life of David Bowie from views of those who knew and worked with the great chameleon, and the Game of Thrones from Page to Screen session, with actor Ian McElhinney and others, went behind the scenes of the smash television hit.

On the sport side, ITV Presents: Hoddle and Dixon's UEFA EURO 2016, interviewed former footballers Lee Dixon and Glenn Hoddle about the upcoming competition. Foodies reveled in the Lunch of a Champion, the Sunday Times Dish Magazine Lunch, with two Michelin-starred chef Raymond Blanc OBE, while other lunchtime delegates got treated to a big serving of Google at Organising the World's Marketing Information, by the Guru of Google Analytics with Google’s Paul Muret.

The week wrapped with Bing Wrap Party: Music Powered by Live Nation featuring a special live performance by 2016 Brit Awards winner Jack Garrett, with opening act Ariana and the Rose.

If you weren’t happily exhausted by the end of the festivities, you weren’t trying hard enough. Well, there’s always next year.