BEGIN:VCALENDAR BEGIN:VEVENT DTSTART:20140403T130000Z DTEND:20140403T134500Z LOCATION:News Room Studio A DESCRIPTION:How integrated is automation and programmatic in the revenue organization of European publishers? How far have we come leveraging automation? What about first party publisher data? Hear from media owners at the vanguard of automation. SUMMARY:1st Annual EMEA Publishers Go Programmatic: Strategies for the CRO PRIORITY:1 CLASS:PUBLIC END:VEVENT END:VCALENDAR