IPA’s Continuous Professional Development Programme

Enhance your career growth. Build new skills. Add value to your business. Advertising Week Europe is now part of the IPA’s Continuous Professional Development (CPD) programme — offering certified training and resources to match your needs and help you reach your goals.

What Is CPD?
Continuous Professional Development (CPD) refers to the process of tracking and documenting the skills, training, and experience gained from participating in courses, workshops, and seminars from certified IPA member agencies. Fulfilling CPD requirements enhances your career growth by giving you relevant skills that support you in the workplace to increase your business's offerings.

Build Your CPD Profile At Advertising Week

Each Advertising Week Europe Thought Leadership Programme counts for 1 CPD credit hour. Since those who participate in IPA’s CPD programme must complete a minimum of 24 hours of learning each year, Advertising Week's 200 seminars and workshops provide a fantastic and well-rounded opportunity to build your roster of learning hours with some of the industry’s brightest minds.

  • Learn from the most successful leaders in the industry from companies such as Google, ITV, and Microsoft.

  • Develop valuable practitioner skills to drive client satisfaction and propel your business forward.

  • Reinforce your agency’s commitment to IPA's Continuous Professional Development and gain greater client confidence and retention.


Validating Your CPD Hours

Validating your CPD hours through Advertising Week is as easy as 1-2-3!

  1. Register at the dedicated IPA area at Advertising Week Europe.

  2. Your badge will be scanned by an Advertising Week crew member before each seminar or workshop you attend.

  3. At the end of Advertising Week we will email you with proof of attendance that you can use to update your personal online diary with IPA.