It used to be that “native” content was seen as a way to trick people into reading ads. Now it’s something that most marketers can’t live without. Good native content should provide compelling information, delivered in a way that makes the consumer feel good about having spent time with it. It should look and feel like original content and should flow seamlessly with the user experience. The native block from Sharethrough will show that native content is highly effective and an important tool in the shed.