As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. Come join Yahoo! at the inaugural release of MediaSenses, a study exploring the disruptive impact tablets are having on consumer media experiences and the emerging opportunities for advertisers. Tablets are quickly becoming a daily habit device. Consumers love the ability to touch, hear and see everything this device has to offer and maximising how this device interplays with other media. From the browsing renaissance, to the video and shopping (t-commerce) nuance, this research is not to be missed for anyone serious about how to maximise connecting with consumers through tablet.
*IAB Europe Mediascope 2012 x28 EU countries