Content, Data, Technology. Which Will Win in this Throwdown debate?

Wednesday, 20 April at 10:45 AM

The Guardian Stage    View Map

In this session...

Content, data, technology. Which has the biggest effect on achieving advertising greatness? Whilst we know the ideal answer is a combination of all three, what if you could only afford one?

Yahoo's hosting a shoot-out. You will be treated to a feisty and fun debate about which one would triumph. Three media mavericks defend their corner to the hilt: James Morris, Global Head of MediaCom Beyond Advertising, Casper Schlickum, co-founder and CEO of Xaxis and Jay Stevens General Manager, International at the Rubicon Project

Who will win? Come and have your say! View Less

Presented with


Speakers

Nigel Clarkson MD and Commercial Director Yahoo UK
Caspar Schlickum CEO, Xaxis EMEA Xaxis
Jay Stevens General Manager, International Rubicon Project
James Morris Global Head of MediaCom Beyond Advertising MediaCom

Part of
Sports & Entertainment Track