Content Meets Commerce

Wednesday, 20 April at 9:00 AM

IPA Stage    View Map

In this session...

In the era of social content, professional publishers have been forced to explore new models for monetising content. From creating paywalls to launching memberships and testing pay-as-you-go models, there is no simple solution.

Yet despite this chaotic environment, News UK have had tremendous success not only launching new content models but new products, businesses and community building platforms.

As they prepare to launch an entirely new business venture, Sun Bets, David Robinson and Richard Dunn will preview the business strategy and share best practices on how build audiences and turn engagement into sales.

Presented with


Speakers

David Robinson Betting & Gaming Director News UK
Richard Dunn Chief Strategy Officer Wunderman

Part of
Agency Track