Virtually RealAdvertising's Virtual Future

Monday, 18 April at 4:30 PM

The Sun Studio    View Map

In this session...

This session will discuss the potential future of advertising in virtual worlds. As VR becomes mainstream, with 360º video capabilities being promoted by companies as diverse as Samsung and McDonalds, the question of how advertising will fit into this new technological universe necessarily arises.

VR advertising to date has largely been dominated by small scale innovation projects rather than properly planned and executed mainstream campaigns. As the shift to campaigns of scale occurs the panel will examine what they think the future will hold for VR in advertising.

Presented with


Speakers

Dominic Carter Commercial Director News UK
Chris Scattergood CEO Fundamental VR