From Influence to Action: Insights from the New Influence Economy

Monday, 18 April at 5:00 PM

IPA Stage    View Map

In this session...

Want to create action not just influence? Want your audiences to not only Think and Feel, but also Do?

Join Time Out and a panel of experts, who will be discussing the global digital platform’s new research into the influence economy for the first time. Time Out Group CEO Noel Penzer will present the findings, before the panel discuss how influencers affect purchasing decisions today.

Don’t miss the unveiling of Time Out’s new research, “From Influence to Action”, which will be revealed for the first time at this year’s Ad Week Europe.

Following an in-depth look at the results of the research, the panel will be discussing:

• The Axis of Action in the influence economy
• How a new breed of influencer is creating action based influence in purchase decisions
• What the implications are for brand marketers
• The traits of new influence types, and their behaviours in the digital world and in real life
• Best practice for brands looking to turn influence into action View Less


Noel Penzer CEO Time Out Group

Part of
Agency Track