The Value of Trust

Thursday, 21 April at 9:15 AM

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In this session...

The rapid growth in native advertising and content partnerships places a heightened emphasis upon the relationship between a title and its readers, relationships are built on trust; but how trusted are our brands and how can this affect advertisers?

The Week reveals some newly commissioned research working with industry experts into this new metric that is shaping the marketing world – Trust.

Presented with


David Weeks Executive Director The Week
Kevin Thompson Joint Managing Director Tapestry Research

Part of
The Trust Forum Track

Next Up in The Trust Forum

Trust: Digital's New Currency

Thursday, 21 April at 10:00 AM

with   Adam Clyne | David Mansfield | Matt McAllester | Richard Eyre | +2