The Great Advertising Jargon Detox

Thursday, 21 April at 11:45 AM

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In this session...

Engagement, native, agnostic: with the amount of buzzwords used in advertising, it's no wonder people find the industry annoying. In this session, we do our industry a favour and cut the jargon.

By stripping out the ad-speak, we'll get some answers in plain English as we debate on:

The real reason people use ad blockers
Does anyone care about brand names?
Hitting the paid social ceiling
The return of traditional media

Cleanse yourself of advertising buzzwords ahead of the session on Twitter, using #jargondetox.

Presented with


Speakers

David Weeks Executive Director The Week
Karen Stacey CEO Digital Cinema Media
Sue Unerman Chief Strategy Officer MediaCom
Omaid Hiwaizi President Global Marketing Blippar
Adam Buxton Comedian