In this session...
Engagement, native, agnostic: with the amount of buzzwords used in advertising, it's no wonder people find the industry annoying. In this session, we do our industry a favour and cut the jargon.
By stripping out the ad-speak, we'll get some answers in plain English as we debate on:
The real reason people use ad blockers
Does anyone care about brand names?
Hitting the paid social ceiling
The return of traditional media
Cleanse yourself of advertising buzzwords ahead of the session on Twitter, using #jargondetox.