The Economics of Ad Blocking

Tuesday, 19 April at 2:30 PM

Getty Images Stage    View Map

In this session...

The Financial Times brings its incisive, deep-dive analysis to the advertising industry's hottest topic. This panel will shine a light on the drivers behind the rise of ad blocking, the real impact on the industry and the effectiveness of publishers' responses. Hear from leaders from the FT, Maxus, and Eyeo.

Presented with


Speakers

Robert Cookson Digital Media Correspondent Financial Times
Nick Baughan CEO Maxus
Dominic Good Global Sales Director FT
Bob Wootton Director of Media & Advertising ISBA
Rotem Dar Business Development / International Account Manager Eyeo (Adblock Plus)

Part of
Creativity Meets Technology Track

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