The Power of Native Video

Thursday, 21 April at 3:45 PM

The Guardian Stage    View Map

In this session...

Behind the buzzwords of the video landscape where digital marketers are debating best practices in how best to 'tell a story' through a 'data driven' marketing strategy, Teads panel will provide insights into how to make sense of this video revolution. The panel will bring together experts who cut the jargon and speak plainly in how to truly be part of the next generation of digital video.

In Teads ad blocker research which was released earlier this year, native video formats were perceived to be less intrusive, and the preferred format, with 79% of respondents reconsidering installing ad blockers if the ad experience provided them with choice and relevancy.

This panel will bring together experts from across the landscape, ensuring they cut the jargon and speak plainly in how to grab success during the next generation of digital video. The discussion will cover creativity, user experience and the power of native video. View Less

Presented with


Speakers

Justin Taylor Managing Director Teads UK
Celine Saturino Head of Media Operations Total Media
Jeff Moriarty Chief Digital Officer Johnston Press
Nigel Gilbert VP Strategic Development EMEA AppNexus
Jayne Knobbs Lenovo
Jamie Toward Managing Partner Karmarama

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