The attention of consumers is more than ever fragmented with mobile devices reaching mainstream status with no signs of stopping. As these new platforms generate new consumer behaviors, they also challenge the traditional relationship between brands and advertising. With mobile already more popular than TV, how can brands make sure they reach the right consumer on the right platform? Join our discussion about multi-platform engagement advertising with industry leaders and learn about different models/channels to best reach your objectives.
Andrew Bibby SVP Global Advertiser Sales, SPONSORPAY