London Is Big...TFL's Data Is Bigger

Monday, 18 April at 5:00 PM

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In this session...

With 3.7 billion customer journeys across tube and bus annually, Transport For London sit on serious petabytes of data.

Come & hear TFL’s Marketing Director, Chris Macleod, and their agency MEC's CSO, Stuart Bowden, discuss how TFL make the most of this amazing data supply: the facts & stats, how they harness it and are capitalising on this genuine underground treasure trove of data gold.

Presented with


Speakers

Craig Tuck Sales Director RadiumOne
Stuart Bowden Chief Strategy Officer MEC
Chris Macleod Marketing Director Transport For London

Part of
Marketer's Innovation Track