How Smart Cities Will Transform Advertising

Tuesday, 19 April at 10:00 AM

IPA Stage    View Map

In this session...

How people experience and interact with their cities is changing:

We’re on the cusp of a movement where cities will begin to respond to our needs in real time. Cities will become responsive spaces: identifying the immediate needs of its citizens and giving them something they need at a time and place they most need it to enrich the quality of being human in the urban landscape.

Join experiential innovators to hear how Smart Cities will change the face of advertising as we know it.

Presented with


David Adam Founder & Principal Global Cities
Zanine Adams Head of Events & Business Development UK London & Partners
Michael Brown Managing Director psLIVE UK
Paul Davies UK CMO Microsoft
Richard Harris Communications and Marketing Director and Solution Director Xerox
Helen Marriage Lumiere Festival Creator & Founder Artichoke

Part of
Agency Track