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Wednesday 25/03
9:00 AM

Brand You, Part II: Using Your Brand To Get What You Want

ITV Stage at Princess Anne
No-one understands the power of using ‘Brand You’ to get what you want without wasting time, effort or money better than journalist, broadcaster and media personality Janet Street Porter. In conversation with Woman’s Weekly editor, Diane Kenwood, she will explain how you too can learn to harness the power of your own personal brand to get the most out of your business and personal life. Life’s too short to waste time on things you don’t enjoy, so take Janet’s advice and learn how to decode the twaddle!
Diane Kenwood Editor, Woman's Weekly
Janet Street Porter Journalist, Broadcaster and Media Personality
Replay
Diane Kenwood
Janet Street Porter
9:00 AM

The Future of Competitive Advantage: Is Big Tech More Important than Big Ideas?

#AWEurope Underground
Consultancies and agencies are increasingly working with brands in the same space. This is in part down to the changing role of the CMO and their fundamental role as a strategic driver of growth and enterprise value. Big brand ideas can transform business, but so can big technology. Join industry leaders debating who is best placed to be the CMO's best friend as 'transformation' picks up speed in our digital age.
Paul Bainsfair Director General, IPA
Dominic Collins Chief Marketing Officer, Legal & General
Carlo Gagliardi Partner, PWC
David Golding Founder and Chief Strategic Officer, adam&eveDDB;
Chris Wood Managing Director, VML
Replay
Chris Wood
Paul Bainsfair
9:00 AM

Content Branded

The ADARA Stage in the Newsroom
Content creators have amplified their video programming strategies to boost traffic and engagement with brands. From original programming to curated video clips, hear from an all-star mix of dynamic visionaries sitting at the cross-roads of advertising, brand, content and distribution.
Katie Lee Managing Director, Gravity Road
Gary Knight Commercial Content Director, ITV
David Lerman Co-Founder & CTO, Say Media
Stacy Martinet CMO, Mashable
Michael Pennington Director Specialist Sales EMEA, Yahoo
David Pepper SVP Digital Sales, Live Nation
Greg Witham Group Publishing Director, Hearst Entertainment
Replay
Greg Witham
David Lerman
9:00 AM

How Brands are Winning with Premium Content

Newsroom Studio
If you think you know everything you need to know about content marketing, you may wish to think again. This inspiring session will explore how advertisers and broadcasters are innovating in this space at scale, and why Premium TV Content is so effective at creating dynamic commercial franchises for brands. An all-star panel from Channel 4, ITV, Sky and UKTV, will take us through the latest and greatest examples and answer your questions.
Zoe Harkness Head of Industry Programmes, Thinkbox
Jason Hughes Head of Creative Solutions, Sky Media
Katherine Marlow Senior Product Placement and Branded Content Manager, ITV
Sally Quick Director of Commercial Partnerships, UKTV
Rob Ramsey Partnership Leader, Channel 4
Replay
Sally Quick
Jason Hughes
9:00 AM

The FutureVote - Inventing New Ways to Engage Young People in Politics

Newsroom Café
An exciting workshop that will create powerful new ways of getting more young people engaged in politics. Only 39% of 18-24 year olds voted in the last General Election and so this age group has less of a voice than it could have in major political decisions. So FutureVote brings together a diverse group of thirty 15-16 year olds with designers and media mentors to co-create fresh ideas to change this situation. In the workshop, mixed groups will brainstorm ideas, testing them out and pitching them to a media panel.
Hamish White Director of Digital Commercial Products, News UK
Caroline Foreman Senior Marketing Communications Manager, Barclays
Kelly Brennan Marketing Manager, Barclays
Steven Sambrooks Creative Sales Controller, ITV
Megan Baynes Activation Manager, Maxus UK
Natasha Kay Account Manager, Spark 44
Kelly Brennan
Hamish White
9:30 AM

#ThisGirlCan: Being Truly Social

The YouTube Stage
Sport England briefed FCB Inferno to “Create a campaign that women themselves will own”. This led to one of the most shared campaigns of 2015, This Girl Can. To achieve this meant thinking differently; planning for the moment that you let go. A talk about the development of the campaign and social media phenomenon that any brand would die for.
Vicki Holgate Head of Strategy, FCB Inferno
Sharon Jiggins Managing Director, FCB Inferno
Tanya Joseph Director, Sport England
Replay
Tanya Joseph
Sharon Jiggins
9:30 AM

Amol Rajan, Editor of The Independent: Inspiring Action

St James's Church, Piccadilly
Amol Rajan, Editor of The Independent, hosts a discussion on the power of campaigning through newsbrands. This unmissable session will highlight the amazing power and influence that brands have in creating awareness, inspiring action and changing the lives of others.
Amol Rajan Editor, The Independent
Replay
Amol Rajan
9:45 AM

Programmatic Video: Am I Doing It Right?

The ADARA Stage in the Newsroom
Join us to gain a deeper understanding of how programmatic video enables advertisers to reach the right consumer with the right message, at the right time, on the right device, at the right price. We’ll take a deep-dive in to lessons learned in the programmatic space from those who have experienced it first-hand, including opportunities to pursue and pitfalls to avoid. From the programmatic novice to programmatic genius, these learnings will help all.
Amaya Garbayo, Kellogg
Guy Yalif VP, Global Marketing, BrightRoll
Replay
Amaya Garbayo
Guy Yalif
10:00 AM

Lights, Camera, Upload...

ITV Stage at Princess Anne
How has YouTube changed the art of filmmaking? How do you tell a compelling story in a short online video? What makes people keep watching in a world of infinite choice?

Join us for a session that showcases the best of British talent from BAFTA-winning comedy genius and director, Richard Ayoade, to YouTube creator TomSka, whose brilliant internet creations have propelled him to online superstardom.
Richard Ayoade Comedian, Actor, Writer, Director
Alison Lomax Head of Brand Solutions, Google
Andy Sandoz Creative Partner, Havas Work Club
TomSka YouTube Creator, Filmmaker, and Director
Replay
TomSka
Alison Lomax
10:00 AM

Cutting Through The Spin - Bremner, Blunkett, Fox and Kennedy talk #GE2015

#AWEurope Underground
Join Rory Bremner as he introduces in typical Bremner style a panel of political heavyweights to discuss what we should expect in this year’s election campaign.Hosted by Guto Harri, News UK, Director of Communications and formally BBC Politics Correspondent and Boris Johnson's PR man.
Guto Harri Director of Communications, News UK
Rory Bremner Comedian
David Blunkett MP
Charles Kennedy MP
Liam Fox MP
Replay
Rory Bremner
Guto Harri
10:00 AM

Start-Up Nation

Newsroom Studio
Though a small country, Israel stands out as one of the most competitive economies in the world. Israel’s long track record of innovation & entrepreneurship has become well-known around the world and has made it the world's largest destination for high-tech venture capital after Silicon Valley, with many international technology companies such as Facebook, Apple, Microsoft, Google, Amazon maintaining a significant presence in the country. An inside look at the phenomenon that is Start-Up Nation with a focus on AdTech start-up companies.
Iain Case Head of Sales UK, SundaySky
Daphna Giniger UK Director, ironSource
Amir Guy Partner, CEO, ACW/Grey Israel
Oren Nauman Founder & CEO, AnyClip Media
Hila Oren Founder & CEO, Tel Aviv Global
Asaf Peled Founder & CEO, 90Min
Hila Shitrit Nissim Marketing Director, Carmel Ventures
Replay
Iain Case
Hila Oren
10:30 AM

What's Driving Programmatic?

The YouTube Stage
Arif Durrani, Head of Media at Campaign and Editor of Media Week, will chair a lively discussion between four experts. Join them as they debate creativity vs. efficiency, key trends and using the ‘data goldmine.’
Arif Durrani Head of media at Campaign / Editor of Media Week, MediaWeek
Wayne Blodwell Head of Programmatic, iProspect
James Harris Head of International Agency Relationships , AOL
Andy Mihalop Head of Network Agencies, DoubleClick, Google
Rebecca Muir Head of Research, ExchangeWire
Replay
James Harris
Rebecca Muir
10:30 AM

The Art and Science of Shareability

The ADARA Stage in the Newsroom
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.
Dao Nguyen Publisher, BuzzFeed
Replay
Dao Nguyen
10:30 AM

Future Proof 3.0

St James's Church, Piccadilly
This special Seminar unites an eclectic mix of leaders on the front lines of change and evolution with a keen eye on how the old and the new mesh together for brands and consumers.
Allison Arden Publisher, Ad Age
Claudine Collins MD UK, Mediacom
Andy Hart Vice President, Microsoft Advertising & Online Europe
John Litster Managing Director, Sky Media
Grant Millar UK CEO, ZenithOptimedia
Marcus Rich CEO, TIME Inc. UK
Replay
John Litster
Claudine Collins
11:00 AM

The Creative Carousel

ITV Stage at Princess Anne
Lindsey Clay, CEO of Thinkbox, grills an all-star cast of creative directors on life, the creative universe and everything from the secret of successful creativity and what makes a great idea, to their personal inspirations and their best (and worst!) work; from the campaigns they most admire, to their hopes for the future of the business. All will be revealed on the Creative Carousel...
Lindsey Clay CEO, Thinkbox
Danny Brooke-Taylor Founder Partner, Lucky Generals
Craig Inglis Marketing Director, John Lewis
Caroline Pay Deputy Executive Creative Director, BBH
Kate Stanners Creative Partner, Saatchi & Saatchi
Replay
Caroline Pay
Kate Stanners
11:00 AM

Turn your Content Marketing to the Max

#AWEurope Underground
Who says content marketing doesn’t pay? LinkedIn’s Jason Miller shares tips & strategies for driving content marketing ROI. Learn how to raise brand awareness, build trust and establish credibility – all whilst driving revenue. Energetic, unique and at times a little anarchic, Jason’s one of a kind workshop takes you on a whistle-stop tour of the Monsters of Rock via a nice roast dinner. Trust us, all will become clear!
Jason Miller Global Content Marketing, LinkedIn
Replay
Jason Miller
11:00 AM

Madness vs. Mathematicians: A Grand Fusion of Ads and Algorithms

Newsroom Studio
Come and listen to a discussion on how the rise of algorithmic trading, mountains of consumer Data, and creative genius will begin to co-exist. A blue chip line up of experts will discuss the new world order and if there is or can be a perfect match up between the Creative and Technology industries.
Simon Labbett Founder & Creative Director, Hometown
Caspar Schlickum CEO, Xaxis EMEA
Lawrence Weber Managing Partner Innovation, Karmarama
Pete Robins Managing Partner, Agenda 21
Steve Hobbs Global Trading Director, Fetch
Replay
Steve Hobbs
Caspar Schlickum
11:15 AM

Business is Media: Sir Martin Sorrell Live in London

The ADARA Stage in the Newsroom
Catching the consumer of tomorrow.

As the world changes at the fastest pace since the industrial revolution, Bloomberg anchor and Editor-at-Large, Francine Lacqua sits down with Sir Martin Sorrell to try and understand WHO tomorrow's big spenders are, and WHAT they will buy.
Francine Lacqua TV Anchor, Bloomberg Television
Sir Martin Sorrell Chief Executive, WPP
Replay
Sir Martin Sorrell
Francine Lacqua
11:30 AM

Racing Ahead

St James's Church, Piccadilly
From the helm of TIME magazine to running Google's operations in the UK and Ireland, Eileen Naughton's career has crossed the Atlantic and placed her at the heart of the London tech scene.

In this candid interview with Clare Balding, one of Britain's best loved broadcasters, Eileen talks about both her career and the challenges of staying ahead in a world of exponential change. Five billion people are joining the online revolution: How do advertisers and marketers keep pace with the speed of digital and seize the opportunities of the new connected age?
Clare Balding Broadcaster
Eileen Naughton Managing Director, Google UK & Ireland
Replay
Clare Balding
Eileen Naughton
11:30 AM

Politics and Technology: Are Political Parties Stuck in an Analogue Age?

The YouTube Stage
Despite a looming General Election, the 2015 political landscape still looks decidedly analogue. Are politicians out of touch? Or are online petitions, social media gaffes and the so-called snoopers’ charter forcing tech into our halls of power? Mindshare CEO Mark Creighton will talk to three experts who’ll shed light on the role of tech in politics.
Mark Creighton UK CEO, Mindshare
Tony Curzon-Price (former) Editor, OpenDemocracy
Rohan Silva Founder, Second Home
Camilla Wright Founder, Popbitch
Replay
Mark Creighton
Tony Curzon-Price
12:00 PM

It's The Way you Tell 'Em: Rory Sutherland Interviews Jimmy Carr

ITV Stage at Princess Anne
“Explaining a joke is like dissecting a frog. You understand it better but the frog dies in the process.” E.B. White

Like advertising, comedy is what Daniel Kahneman would call a "System One business". At some level, it defies rational explanation. In a free-ranging and unscripted discussion, Adland’s Rory Sutherland (Vice-Chairman, Ogilvy & Mather Group UK) questions Jimmy Carr on the Darwinian origins of humour, the role of bravado and the peculiar economics of comedy.
Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK
Jimmy Carr Comedian
Annette King Chief Executive Officer, Ogilvy & Mather Group UK
Rory Sutherland
Jimmy Carr
12:00 PM

Not All Content is Created Equal: Five New Ways to Inspire an Active Brand Community

The ADARA Stage in the Newsroom
Award-winning journalist and columnist Miranda Sawyer chairs a panel of content, brand advertiser and platform leaders, in a discussion exploring how brands can best create a sense of belonging and active participation within the community they serve.
Miranda Sawyer Journalist
Louise Court Editor-in-Chief, Cosmopolitan UK
Bruce Daisley UK Managing Director, Twitter
Pippa Glucklich co-CEO , Starcom MediaVest Group UK
Rachel Swift Head of Brand Marketing , John Lewis
Rebecca Holman Deputy Editor, The Debrief
Replay
Bruce Daisley
Louise Court
12:00 PM

The Adnostic Advertising Game Show Mash-Up

Newsroom Studio
Come on down! Using real time results Adnostic will present and debate how the most innovative, interactive tablet and mobile advertising is created- audience participation encouraged! The session will look at what makes great digital creative, the barriers and opportunities, platforms and analytics.

To bring everything to life, Adnostic will ‘gamify’ the session taking inspiration from one of your favourite game shows. Nice to see you to see you…..nice!
Jonathan Kitchen Managing Director, Adnostic
Matt White Creative Director, Adnostic
Vanessa Clifford Deputy Chief Executive, Newsworks
Kate Osborne Partner, Arc / Omnicom Media Group
Replay
Matt White
Kate Osborne
12:00 PM

The Role of Online Video in an Increasingly Programmatic World

#AWEurope Underground
Check AdvertisingWeek.eu for latest updates.
12:15 PM

Facebook Culture + Commerce Luncheon

Fortnum & Mason Piccadilly
Facebook's UK MD Steve Hatch and IPA President Ian Priest hosts a discussion about the link between Creativity and Effectiveness.
Steve Hatch Director, EMEA, Facebook
Ian Priest President, IPA
Ian Priest
Steve Hatch
12:30 PM

No More Ownership: Creativity in a Collaborative World

The YouTube Stage
Communications are fragmenting with a greater number of channels and formats than ever before. With the lines blurring between traditional agency disciplines, who owns the right to be creative? MEC explores how to bring about creativity through collaboration in a world where the ‘Big Idea’ is no longer the preserve of a single ‘Lead’ agency.
Verra Budimlija Chief Strategy Officer, MEC
Jamie Toward Head of Content, MEC
Replay
Jamie Toward
Verra Budimlija
12:45 PM

Masters of Monetisation II

The ADARA Stage in the Newsroom
Leading practitioners on the front lines discuss ROI, connecting with consumers and the evolution of traditional and digital in the new ecosystem.
Gideon Spanier Columnist, Evening Standard
Darren Childs CEO, UKTV
James Harris Head of International Agency Relationships , AOL
Matt Teeman Commercial Director, Bloomberg Media
Léon Siotis Senior Director, Media & Publisher Development, BrightRoll
Karen Stacey Interim CEO, Digital Cinema Media
Replay
Gideon Spanier
James Harris
1:00 PM

Wired NXT

ITV Stage at Princess Anne
Connecting with today’s distracted on-the-go consumer has never been more challenging. Progressive, cutting-edge thinkers on the age of disruptive innovation and hitting the ever-elusive target audience.
Oliver Franklin-Wallis Editor/Curator, WIRED Next Generation
Elizabeth Harz President, Media, ADARA
Stacey Knight Director of Futures and Content, JCDecaux
Jon O'Donnell Group Commercial Director , ESI Media
Jonathan Oliver Head of Global Innovation, Microsoft
Seth Rogin Chief Revenue Officer , Mashable
Replay
Stacey Knight
Seth Rogin
1:00 PM

Activating Meaningful Cross Channel Digital Marketing

Newsroom Studio
Get a glimpse of digital marketing’s future. Knowing what digital content is trending across the web in real time is good; knowing how to turn that insight into action is what's next. Learn how Amobee Brand Intelligence is already helping improve cross channel, cross device campaign performance for some of the world's largest advertisers.
Baldip Singh New Business Director, EMEA, Amobee
Replay
Baldip Singh
1:00 PM

The Ad Tech Power Game

#AWEurope Underground
The Ad Tech Power Game happens every few years in the ad tech space. It's characterized by seismic shifts that fundamentally change the way the industry operates – consolidations, partnerships, and big strategic bets. Join the AppNexus team as they discuss #ATPG and how publishers and agencies will adapt to win in 2015 across the European market.
Ciaran O'Kane CEO & Founder, Exchange Wire
Anthony Rhind Chief Digital Officer, Carat
Tim Gentry Global Revenue Director, Guardian News & Media
Paul Mead Founder & Managing Director, VCCP Media
Nigel Gilbert VP, Strategic Development, EMEA, AppNexus
Replay
Tim Gentry
Ciaran O'Kane
1:30 PM

Brands Breaking Bad

The YouTube Stage
This isn't just a story of one man’s transformation; this is a story of the transformation of an industry. Brands, clients and agencies are invited to see how they could use a little of Walter White’s makeup to break and rewrite the rules to break ‘bad’.
Ash Bendelow Managing Director, Brave
Replay
Ash Bendelow
1:30PM

Walt Disney Animation Studios - The Secrets of Storytelling

The ADARA Stage in the Newsroom
Andrew Millstein, President of Walt Disney Animation Studios, has guided Disney's animated movie division through a creative resurgence including the Academy Award®-winning global phenomenon “Frozen," the highest-grossing animated movie of all time, the blockbusters “Tangled" and “Wreck-It Ralph,” and their most recent Academy Award-winning global hit "Big Hero 6."

Hosted by broadcaster Jo Whiley, we will hear Andrew’s thoughts on innovation, technology and storytelling - revealing the craft, surprises and secrets behind Disney’s ability to continually hit new heights in creating classic and timeless animated stories that entertain millions of families around the world.
Jo Whiley Broadcaster
Andrew Millstein President, Walt Disney Animation Studios
Replay
Andrew Millstein
Jo Whiley
2:00 PM

I Am My Own Brand: A People-Centric Approach to Marketing

ITV Stage at Princess Anne
Go where your customers are – it’s the simple mantra that drives companies like Converse and Microsoft to create products and services that fit their customers’ diverse lifestyles. It’s also the mantra that Nick Romero, CEO of The Ave Venice, applies to his “Custom Everything” business in California. Join Nick, Jonathan Oliver of Microsoft, and Chris Marsh of Converse, and see how the common philosophy of putting people first creates a winning strategy and loyal customers.
Jonathan Oliver Head of Global Innovation, Microsoft
Chris Marsh EMEA Social Strategy, Converse
Nick Romero CEO, The Ave Venice
Replay
Chris Marsh
Nick Romero
2:00 PM

Crossing the Atlantic

#AWEurope Underground
Globalization has opened the channels and more than ever, agencies are expanding across the Atlantic. Get firsthand insights from industry leaders who have crossed the ocean in both directions and created success stories in new homelands.
Ron Urbach Chairman, Davis & Gilbert LLP
Steve Williams CEO, Maxus
Charles Fallon Global Senior Partner, SI Partners
Marc Mendoza Non-Executive Chairman, VCCP
Robin Gadsby CEO, Forever Beta
Replay
Robin Gadsby
Charles Fallon
2:00 PM

Interactive Ad Lab

Newsroom Studio
ITV’s digital experts host a hands-on workshop which explores the latest digital developments at ITV. They’ll be discussing a best practice guide to navigating the ever-changing multi-screen landscape and there will also be an exclusive opportunity for audience members to create their very own campaign with help from the team.
Jon Block Controller of Commercial Digital Products, ITV
Jia Zhuang Senior Commercial Innovation Manager, ITV
Replay
Jia Zhuang
Jon Block
2:15 PM

Women’s Sport: Leaping Onto TV, Feats First

The ADARA Stage in the Newsroom
Women’s sport is winning viewers, giving greater exposure to female achievements on the national, European and world stages. Tennis, athletics and golf have been joined by cricket, rugby, football, cycling, netball and more.

Are broadcasters just filling the airwaves, or is this part of a welcome social development? And should the differences between male and female sport be played down or emphasised?

Hear about sporting life from a female perspective, hosted by Kirsty Gallacher with our elite sporting guests.
Kirsty Gallacher TV Presenter
Maggie Alphonsi MBE (England Rugby), World Cup Winner
Pamela Cookey England Netball Captain
Charlotte Edwards CBE (Englad Cricket Captain), Ashes Winner
Henni Zuel English Professional Golfer
Replay
Kirsty Gallacher
Maggie Alphonsi
2:30 PM

Professor Brian Cox: Exploring Outdoor Space

The YouTube Stage
Professor Brian Cox, Britain's favourite rock star scientist, explores the likelihood of alien life forms existing and arriving on Earth and ponders what their media choices would be when they get here.
Simon Kelner Former Editor, The Independent
Professor Brian Cox Professor of Particle Physics, University of Manchester
Replay
Simon Kelner
Professor Brian Cox
3:00 PM

What Makes a Good Brand Ambassador?

ITV Stage at Princess Anne
The Sun Editor, David Dinsmore, hosts Rio Ferdinand, Lawrence Dallaglio, Rebecca Adlington and Simon Oliveira, key strategist in David Beckham's team and MD of Doyen Global.
David Dinsmore Editor, The Sun
Rebecca Adlington Ex Olympic International Swimmer
Lawrence Dallaglio OBE
Rio Ferdinand Footballer/Media, QPR/Ex England and Manchester United
Simon Oliveira Key strategist in David Beckham's team, Doyen Global
Replay
David Dinsmore
Rebecca Adlington
3:00 PM

The Future of Video

The ADARA Stage in the Newsroom
The wild-fire proliferation of video is re-shaping the entire content business, in real time. Short-form content is exploding. Breakthroughs in audience targeting are fueling growth. Front-line warriors discuss video's today, tomorrow and beyond.​
Cameron Clarke Editor, The Drum
Owen Hanks General Manager, Europe, YuMe
Sarah Lawson Johnston Managing Director, Europe, Mediaocean
Christophe Parcot COO, Teads
Jamie West Deputy MD, Sky Media
Iain Wilson VP of Business Development EU, Keek
Replay
Jamie West
Owen Hanks
3:00 PM

In Conversation with Film4

St James's Church, Piccadilly
British film producers Graham Broadbent and Andrea Calderwood sit down with newly appointed Film4 director, David Kosse, for a conversation on British film, creativity and the challenging path to the box office success.

Graham Broadbent Producer
David Kosse Director of Film4, Channel 4
Andrea Calderwood Producer
Replay
Graham Broadbent
Andrea Calderwood
3:00 PM

Clear Channel UK: #WeLoveOutdoor

#AWEurope Underground
Discover why brands really love outdoor.
Discover how tech will make others fall in love.
Discover why outdoor loves you.
3:00 PM

Music: Make or Break? AdVolve - The Revolution of Music in Advertising.

Newsroom Studio
Meticulously crafted music & sound can make or break the final output of months of work, yet is often left to the final moments.

AdVolve is kickstarting conversations between ad agencies, production companies, music houses and more to expand understanding on all sides of the table.

Special music performance by Clement Marfo showcasing 'Champion' song for the Olympic Games.
Travis Tucker Partner / Client Services Director, Overcoast Music & Sound
Julz Baldwin Music Supervisor, BBH Most Radicalist Black Sheep
Alex Joseph Creative Director, Creativity Media
Miles Lewis SVP Advertising, Shazam
Clement Marfo Musician
Replay
Miles Lewis
Travis Tucker
3:30 PM

The Changing Face Of The Sports Fan

The YouTube Stage
The way fans consume sport, the variety of content they are looking for and the combination of platforms they are using, is evolving. Join ESPN Group Sales Director EMEA, Alan Fagan, as he introduces a panel of industry experts looking at how the media, brands and content creators are adapting to the changing face of the sports fan.
Colin Murray Presenter & Sports Broadcaster
Delia Bushell Managing Director, BT TV & Sport
Charly Classen Vice President & General Manager, EMEA, ESPN
Alan Fagan Group Sales Director EMEA, ESPN
Olajide Olatunji (aka KSI) #1 YouTube Content Creator in UK
Tim Ellerton Global Sponsorship Manager, Heineken
Replay
Alan Fagan
Olajide Olatunji (aka KSI)
3:45 PM

Street Media Hacks: How to Sell 200 Million Copies and Change Lives

The ADARA Stage in the Newsroom
Paul McNamee (Editor of The Big Issue) and celebrity guests look at 5 simple and not so simple hacks that have made The Big Issue a publishing phenomenon

The Big Issue will celebrate this incredible milestone and share with you how media can change lives.
Rachel Johnson Author, Editor
Julian Lloyd-Evans Managing Director of Advertising, Dennis Publishing
Paul McNamee UK Editor, The Big Issue
Conor McNicholas CEO, AllTogetherNow
Replay
Julian Lloyd-Evans
Rachel Johnson
4:00 PM

A Lot Can Happen in 10 Years

ITV Stage at Princess Anne
On Grazia's 10th birthday, we look forward to 2025 and ruminate on what our world will look like.
Polly Vernon Author , Hot Feminist
Verity Harding UK Public Policy Manager, Google
Mary Portas
Angela Buttolph, Grazia
Replay
Polly Vernon
Verity Harding
4:00 PM

Marketing Magazine Innovation: Start-Up State of Mind

#AWEurope Underground
To disrupt, or be disrupted, that is the question. The D-word is on everyone’s agenda in 2015. Come and debate how companies need to embrace an agile, start-up state of mind, with marketing leaders, including founder of The Social Brand and ex-Red Bull marketing director Huib van Bockel, Unilever global marketing strategy director Jeremy Basset, who heads up the Unilever Foundry, former Grazia editor-in-chief and founder of Blow Fiona McIntosh, as well as Poke co-founder Nik Roope and futurist Tracey Follows.
Jeremy Basset Global Marketing Strategy Director, Unilever
Rachel Barnes Editor, Marketing
Tracey Follows Futurist
Fiona McIntosh Founder, Blow
Nik Roope Co-founder, Poke
Replay
Fiona McIntosh
Rachel Barnes
4:00 PM

The Power of the Small Change

Newsroom Studio
Exploring how the psychology of microresolutions can be engaged to create meaningful and sustainable change in individuals, business and customers. Jamie Oliver’s Chief Strategy Officer, Khoi Tu, explains how and why the chef's media organisation is pursuing a strategy of partnering with technology businesses in the microresolution space in order to achieve their vision of a happier healthier world and how modern businesses could benefit from focussing on the small things.
Khoi Tu Chief Strategy Officer, The Jamie Oliver Group
Replay
Khoi Tu
4:30 PM

Disrupting Politics: Campaigning in the Age of New Media

The YouTube Stage
With just 44% of young people voting in 2010 and the next U.K. General Election a matter of weeks away, TBWA's Chief Strategy Officer, Amelia Torode, will explore how politics can better utilise new media to engage and inspire young people. Joined by panelists drawn from the world of politics, media and creative industries, Amelia will challenge the status quo and lay down the gauntlet to today's politicians: modernise, or risk leaving a generation behind.
Amelia Torode Chief Strategy Officer, TBWA London
Michael Sani CEO & Co-Founder, Bite The Ballot
Georgia Gould Councillor for Kentish Town & Author of 'Wasted: How Misunderstanding Young Britain Threatens Our Future'
Alan Strange Senior Producer at Sky News & Creator of Stand Up & Be Counted, Sky News
Ivan Lewis MP
Replay
Ivan Lewis
Georgia Gould
4:30 PM

Pranks, Ads and Things Worth Spending Time With

The ADARA Stage in the Newsroom
Gravity Road presents a masterclass from two of the UK’s finest comedy writers, performers and producers, Robert Popper (Friday Night Dinner, Look Around You) and Peter Serafinowicz (Look Around You, Spaced) discuss how the internet has shaped the kind of work they want to see, to prank and parody anyone and anything and to go on to create some of the greatest ads never commissioned.  Be prepared.
Robert Popper Comedy Writer, Producer, Performer
Peter Serafinowicz Comedy Writer, Producer, Performer
Replay
Robert Popper
Peter Serafinowicz
5:00 PM

Redefining Bravery

ITV Stage at Princess Anne
At last year's Defining Bravery event International ANDY Award Chair David Droga said, "Bravery is putting your beliefs before your self-preservation". In this session we're going to put that to the test.

Join 2015 ANDY Chair Colleen DeCourcy for this brave conversation.
Laura Jordan Bambach Creative Partner , Mr. President
Colleen DeCourcy Partner/Global Executive Creative Director, Wieden + Kennedy
Robert Doubal Co-President & Chief Creative Officer, McCann London
Ben Mooge Creative Partner, Havas Work Club
Andy Sandoz Creative Partner, Havas Work Club
Ben Tollett Joint Executive Creative Director, adam&eveDDB;
Replay
Colleen DeCourcy
Ben Mooge
5:00 PM

Huddle Hack: Good Things Happen in the Space Where Data, Content and Technology Collide

Newsroom Studio
Mindshare and Maido unite strategists and creative technologists from across the industry for a week- long hack. Participants will collaborate to produce creative tech solutions tackling an issue close to our hearts: homelessness in London. Advertising Week Europe Delegates will then vote for the one we’ll make happen in a big presentation on Thursday. Today, we want you to help us package up our ideas ahead of the big vote tomorrow. Wine, beer and nibbles as usual.
5:00 PM

Why are Brands Failing to Find Their Rhythm?

#AWEurope Underground
Why do so few brands have clear music strategies? And why are so many not hitting the right note? This panel will discuss the many pitfalls, challenges and opportunities for brands in music and offer expert opinion on how to do so in an effective and sustainable way, with industry examples of the bad and the good.
Tim Dellow Founding Partner and Joint Creative Director, LoveLive
Tim Ingham Founder of MBW & Former Editor of Music Week, Music Business Worldwide (MBW)
Jack Milligan Head of Branded Experiences, EMEA, Spotify
David Morris Global Online Marketing Manager, Sennheiser Electronic GmbH Co. KG
Ivan Pols Creative Director, adam&eveDDB;
James Sandom Partner & Artist Manager, Red Light Management
Replay
Tim Ingham
Jack Milligan
5:00 PM

Talking to Women: How To Cut Through The Blah

St James's Church, Piccadilly
Busier than ever, renowned multitaskers, women either can’t hear you or won’t hear you. How to ensure the message gets through?

Aligning the diversity of our panel to the complexity of the question, you will hear points of view from a successful comedian, writer and producer; one of the first women to be ordained in the Church of England; an inspiring creative director who challenges conventions, and the team behind the latest successful campaign empowering women, This Girl Can.
Louise Court Editor-in-Chief, Cosmopolitan UK
Simon Cenamor Copywriter, FCB Inferno
Susie Essman Stand-up Comedian, Actress, Writer, Television Producer, and Voice Artist
Vicki Holgate Head of Strategy, FCB Inferno
Kathy Lette Bestselling Author and Charity Ambassador
Emma Sexton Founder & Creative Director , Make Your Words Work
Lucy Winkett Rector, St James's Church, Piccadilly
Replay
Susie Essman
Emma Sexton
5:15 PM

Are Brands the Saviours of the Music Industry, or Just a Quick Fix?

The ADARA Stage in the Newsroom
Harmonic has gathered together luminaries from all sides of the music and brand debate - record labels, brands, platforms, artist management and artists themselves – with the aim of laying out a blueprint for the future of partnerships in music and delivering clear guidelines for achieving success...
Mike Mathieson CEO, Harmonic
Jamal Edwards CEO/Founder, SB.TV Global Ltd
John Rash Global Music Director, Bacardi
Iain Watt Managing Director, Machine Management (Clean Bandit, Mika, Years & Years etc
Bob Workman Vice President Brand Partnerships, Warner Music
Replay
Iain Watt
Bob Workman
5:30 PM

Creative Challengers: A Showcase of the Great and the Brave

The YouTube Stage
Challenge your leadership, talent and clients to think and behave differently. An expert panel of agency leaders and creatives share their game-changing work and the approach that helped them create it.
Mark Boyd Co-Founder, Gravity Road
Charles Fallon Global Senior Partner, SI Partners
Matt Keon Co-Founder, Creative Partner, 18 Feet and Rising
Neil McFarland Director of Games, ustwo
Dan Shute Co-Founder, Managing Partner, Creature of London
Replay
Neil McFarland
Matt Keon
6:00 PM

Metro's Agency Music Quiz Night

Soho Theatre
Back by popular demand! Metro teams up with Sounds Familiar - London's best and most raucous music quiz - to pitch media agencies against each other in a specially themed, Advertising Week Europe music quiz night.
6:00 PM

The FutureVote Showcase

#AWEurope Underground
Fresh from an all day workshop, our diverse and talented selection of 15-16 year olds will showcase new ways of getting more young people engaged in politics. News UK, The Advertising Association and The Ideas Foundation have set out to change this situation and at the same time make the case for including a much wider range of people to our media industry. (Only 39% of 18-24 year olds voted in the last General Election and so this age group has less of a voice than it could have in major political decisions).
Guto Harri Director of Communications, News UK
Robin Wight President, Engine
Nick Baughan CEO, Maxus
Claire Hilton Marketing Campaign Director, Barclays
Nick Kidney Creative Director, BBH
Replay
Claire Hilton
Robin Wight
6:30 PM

Eyes Down for Sun Bingo

Newsroom Café
A night that's jam-packed with fantastic prizes, world records, drinks and of course, eyes down for prize winning Bingo! Presented by Big Brother's favourite housemate, Brian Dowling, the formidable Rustie Lee and Britain's Got Talent's very own Jean Martyn.

Invitation only.
Brian Dowling TV Presenter, Big Brother
Rustie Lee Television Personality
Jean Martyn Finalist, Britain's Got Talent
Jean Martyn
Brian Dowling
10:00 PM

Jimmy Carr Live

BAFTA 195 Piccadilly
Jimmy Carr lights up the stage in a very special appearance at Advertising Week Europe.


By Invitation Only.
Jimmy Carr Comedian
Jimmy Carr