Storytellers Will Rule the World

Monday, 18 April at 12:00 PM

IPA Stage    View Map

In this session...

Come and see some of the best content creators talk about how they would use digital out-of-home (DOOH) to tell their stories. You the audience then vote to decide who wins £100k of DOOH media to bring their ideas to life.

With a single network spot on digital out-of-home reaching as many people as watch Gogglebox, it is not surprising that advertisers are increasingly turning to this channel to deliver their brand communications. This is reflected in the growth of DOOH which, this year, is expected to account for 45% of total OOH revenues.

But what about content? What does compelling and engaging content look like on this exciting and evolving new channel? Well quite frankly we don’t know so we thought we would ask some people that might.

Come and watch the digital content creators talk about what they would do with digital OOH and we will provide £100k’s worth of digital OOH media space to bring that content to life.
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Presented with


Julian Linley Editor-in-chief Digital Spy, Hearst
Sam Baker Co-founder, CEO & editor, The Pool
Gizzi Erskine British Chef & Award Winning Food Writer
Kate Thornton Founder & Editor-in-Chief

Part of
Agency Track