The Key to Achieving Sponsored - Yet Entertaining - Content

Tuesday, 19 April at 5:00 PM

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In this session...

How formats and interactive content, such as polls, quizzes, countdowns and flip cards, create an enriching, playful and interactive experience for users - even when in the form of sponsored content. Audience members to hear advice and real life examples from the agency, brand and format supplier perspective.


Ella Goldner Strategy Director IPG Mediabrands
Emmanual Lubrani Senior Manager, Consumer & Social Media Ford of Europe
Shaul Olmert Co-Founder & CEO Playbuzz

Part of
Marketer's Innovation Track

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