THE POWER OF LIVE:Harnessing the passion of the Live Experience

Wednesday, 20 April at 9:15 AM

The Guardian Stage    View Map

In this session...

Octagon & FRUKT take a look at how brands are benefitting by targeting consumers at the heart of their passion – the live experience. Using examples from recent live sport & music events, both agencies will highlight how the live experience enables brands to drive a more meaningful relationship with fans. A panel discussion involving brands, rights holders, digital platforms and venues all giving their opinions of why the live experience still matters & how they have achieved goals from activation in this space.

By demonstrating how brands are activating in the live space we’ll also look at what the worlds of sport and entertainment can learn from each other. View Less

Presented with


Dom Hodge Managing Director FRUKT
Will Brass Head of Sales & Marketing Premier League
Joanna Young Head of Campaigns Live Nation
Joel Seymour-Hyde SVP Octagon
Gareth Griffiths Head of Sponsorship O2

Part of
Sports & Entertainment Track