She Shoots; Brands Score

Wednesday, 20 April at 1:45 PM

The Guardian Stage    View Map

In this session...

For many years women’s sports have struggled to gain the attention of major sponsors and broadcasters because of the belief that there is little to gain from the investment. But as women’s buying powers increase along with their passion for sport, health, and fitness, we ask a panel of experts whether the time has finally come for brands to embrace women’s sport.

For many years women’s sports have struggled to gain the attention of major sponsors but this myth is finally being put to bed and brands which contribute and lead the way in this monumental shift, will feel the impact for many years to come.
This session will bring to the stage some of the most influential personalities from the sectors which have direct influence on where women’s sport will go in the future.
View Less

Presented with


Speakers

Misha Sher Head of Sport & Entertainment, EMEA MediaCom
Eniola Aluko England and Chelsea Women's Footballer / Sport and Entertainment Lawyer
Tanya Joseph Director Sport England
Keith Perry Group Sport Managing Editor Telegraph Media Group
Jane Ratcliffe VP EMEA & Chairman MediaCom Sport

Part of
Sports & Entertainment Track

Next Up in Sports & Entertainment

THE POWER OF LIVE:

Wednesday, 20 April at 9:45 AM

Three, is the Magic Number?

Wednesday, 20 April at 10:45 AM

Fastest in Media

Wednesday, 20 April at 2:30 PM

with   Nick Trott | Tiff Needell | Angus Fitton