Building Brands for Today’s 'Follow-Me' Youth Market

Thursday, 21 April at 1:00 PM

IPA Stage    View Map

In this session...

Seasoned talent management and celebrity marketing experts share their experiences with engaging with today's savvy and highly selective youth market; using social media to build celebrity brands, what the youth market value, look for and respond to and what turns them off; and brand and celebrities: opportunities and risks.


Mark Lund CEO McCann Worldgroup UK
Tom Scott YouTuber, Maker and Presenter

Part of
Agency Track