Data Data Everywhere But Not a Drop to Use

Tuesday, 19 April at 2:15 PM

The Guardian Stage    View Map

In this session...

We're in a golden age of data, now with seemingly more data providers than publishers and marketers combined.

Join executives from a leading digital publisher, advertiser and technology provider as they discuss how to make sense of all of data being provided in the marketplace. The discussion with center on how data can play into making better decisions in a more distributed world - before, during and after a digital campaign.

Presented with


Speakers

Ben Maher Executive Director EMEA Mashable
Tom Butta Chief Marketing Officer Sprinklr
Lara O'Reilly Global Advertising Editor Business Insider
Dirk Bittermann Chief Executive Officer BBDO Düsseldorf

Part of
Data Driven Marketing Track