Time Well Spent: Understanding Why Consumers Are Seeking Experiences, Not Things

Tuesday, 19 April at 4:00 PM

IPA Stage    View Map

In this session...

Presented By: Magnetic Collaborative

Millennial spending habits are being scrutinized by marketers -- but the most interesting part of their behavior is the fact that younger generations are influencing the spending patterns of all consumers broadly.

In order to tap into this important demo authentically, marketers must understand how and why they values experiences over things. They are gravitating towards “living” versus “having” behavior.

Our panel of experts will review consumer spending forecasts, and review case studies to demonstrate how experiences can be engaging enough to break through the clutter and capture this coveted group’s attention.
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Presented with


Speakers

Brian Schultz CEO/Partner Magnetic Collaborative
Cameron Mercer Event Lead, Global Business Marketing Facebook
Lindsey Ingram Engagement Director Barkley

Part of
Agency Track