Pushing the Boundaries of Creativity in Mobile

Wednesday, 20 April at 2:30 PM

The Sun Studio    View Map

In this session...

Great creative has always been the heart of effective advertising, yet it seems to be lacking in mobile. With so many ways to understand and engage consumers through interactivity, data and programmatic, why aren't we making mobile creative GREAT? Join leaders from top brands as they discuss the steps they’re taking to understand and deliver breakthrough creativity that engages consumers on the most important screen--the mobile one.

Presented with


Speakers

Owen Hanks General Manager International Kargo
Alex Newman MD Mobile EMEA OMD