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Tuesday 24/03
8:00 AM

Channel 4 Leadership Breakfast: With Former leader of the Conservative Party Michael Howard.

Ronnie Scott's Jazz Club
As the campaigning heats up join Krishnan Guru-Murthy and Gary Gibbon, anchors of the award winning Channel 4 news, as they probe special guests, Michael Howard, Paul Sinclair and Deborah Mattinson in this exclusive guide to the election.
Gary Gibbon Political Editor , Channel 4 News
Krishnan Guru-Murthy Anchor, Channel 4 News
Deborah Mattinson Founder/Director, BritainThinks
Paul Sinclair Former Advisor to Gordon Brown
Michael Howard Former Leader, Conservative Party
Replay
Gary Gibbon
Deborah Mattinson
9:00 AM

Brand You, Part I: Building Your Own Brand

ITV Stage at Princess Anne
In the modern world, we are all brands in our own right. How you manage ‘Brand You’ can have a major impact on your career, your business and your personal life. Sally Eyden, editor of Now magazine, hosts a panel with three of the biggest brands in media – Katie Price, model, author, businesswoman and Celebrity Big Brother winner; Robin Wight, president of Engine, and Kathleen Saxton, founder of The Lighthouse Company, to explore how to maximise your personal impact and develop ‘Brand You’.
Sally Eyden Editor, Now magazine
Katie Price Model, Author, Businesswoman and Celebrity Big Brother Winner
Kathleen Saxton Founder & CEO, The Lighthouse Company
Robin Wight President, Engine
Replay
Katie Price
Kathleen Saxton
9:00 AM

The Mobile C-Suite

The ADARA Stage in the Newsroom
Mobile leaders on emerging trends and where mobile is heading in the year ahead.
Jim Cooper Editorial Director, Adweek
James Connelly CEO & Co-Founder, Fetch
Shaun Gregory CEO, Exterion Media
Josh Krichefski COO, MediaCom UK
Kirk McDonald President, PubMatic
Mark Strecker CEO, Amobee
Replay
Shaun Gregory
James Connelly
9:00 AM

Starting From The Customer: Innovative Design & User Experience

Newsroom Studio
As Earth’s most customer-centric company, at Amazon we start from the customer and work backwards in everything we do. This session will feature a discussion about best practices across Amazon, agencies and brands for advertising design and experiences in the eCommerce realm.
Colleen Aubrey Director of WW Marketing, Advertising, Amazon
Jim Carlton EVP, Managing Creative Director, Leo Burnett/Arc
Jim Carlton
9:00 AM

The CEO Interview

#AWEurope Underground
Oystercatchers invites two of the UK’s most successful CEOs, Jill McDonald of McDonald's and Benny Higgins of Tesco Bank to debate leadership, innovation and talent. In discussion with Suki Thompson, Oystercatchers’ CEO and Founder, the debate will focus on the value of partnerships, internal and external, brands and agencies, marketing and IT, and the importance of customer relationship.
Suki Thompson Chief Executive Officer, Oystercatchers
Benny Higgins Chief Executive Officer, Tesco Bank
Jill McDonald Chief Executive Officer, McDonald's
Replay
Suki Thompson
Jill McDonald
9:30 AM

Winning: Sir Martin Sorrell and Sir Ben Ainslie

St James's Church, Piccadilly
Sir Martin leads a conversation with five-time Olympic medalist Sir Ben Ainslie on developing and sustaining a competitive edge and what it takes to come home with the Gold.
Sir Ben Ainslie Team Principal and Skipper, Ben Ainslie Racing
Sir Martin Sorrell Chief Executive, WPP
Replay
Sir Martin Sorrell
Sir Ben Ainslie
9:30 AM

The Future for Marketing & Agencies

The YouTube Stage
What will best-in-class consumer engagement look like in 2025? Be the first to hear the headlines from a significant new study commissioned exclusively for AWE. Discover the 4 key scenarios that brands will need to respond to over the next decade. Hear panellists debate the implications of these emerging scenarios & speculate on how they will maintain dialogues with customers in this dynamic landscape. Which combination of communication partners, capability & talent will be required for the ultimate consumer engagement team?
Melanie Howard Chairman, Future Foundation
Meabh Quorin Managing Director, Future Foundation
Jon Goldstone VP Brand Building Foods & Refreshment, Unilever
Leo Rayman Chief Strategy Officer, Grey London
Philippa Snare Chief Marketing Officer, Microsoft
David Black Director of Branding, Google UK
Replay
Melanie Howard
Meabh Quorin
9:45 AM

Location: The Great Connector of Offline to Online

The ADARA Stage in the Newsroom
Retailers have always collected insights on where we visit, how we browse and what we purchase in stores. Then came online shopping where they started monitoring what we did on and off the website. Now, top retailers and marketers share how mobile devices -- the location signals they provide — offer the missing link to connecting on and offline visits and sales.
Theo Theodorou GM EMEA, xAd Location Based Mobile
Darren Goldie Chief Development Officer, Havas
Hazel Kay Head of Marketing, Selfridges & Co
Andy Mihalop Head of Network Agencies, DoubleClick, Google
Glen Wilson MD, Posterscope UK
Replay
Glen Wilson
Andy Mihalop
10:00 AM

Talent Revolution: Are you Moving Fast Enough?

ITV Stage at Princess Anne
The digital revolution, happening as technology influences every aspect of consumer behaviour, is creating challenges for the marketing industry. The 2014 Digital Knowledge Survey reported that only 35% of respondents felt completely confident delivering digital marketing activity. So, how can we find the best talent, ensure we have a diverse workforce and develop our talent to keep ahead in a marketplace that is changing at such speed?
Emma Barnett Women's Editor, The Telegraph
Sam Conniff Chairman, Livity
Mark Howe MD, Agency Sales, North & Central Europe, Google
Amelia Torode Chief Strategy Officer, TBWA London
Wendy Aitken Learning Director, Unilever
Replay
Wendy Aitken
Amelia Torode
10:00 AM

Premium Online Publishing: A Manifesto for Advertisers

Newsroom Studio
The ISBA team, plus representatives from some of our member companies, will discuss some of the issues holding back advertiser confidence in the online space. We will set out a new working definition of what constitutes a premium publisher.
Bob Wootton Director of Media & Advertising, ISBA
Replay
Bob Wootton
10:00 AM

The Untold Truth: An Investigative Journalism Special

#AWEurope Underground
One of the country’s best known war correspondents, the journalist who broke Lance Armstrong’s story, Britain’s leading political blogger and troublemaker, the filmmaker behind some of the most explosive news stories of the past year and a star presenter from Channel 4’s flagship news programme. This explosive session takes no prisoners and will leave you with no doubt why investigative journalism can be the strongest medium to engage, captivate and thrill readers and viewers across the globe.
Rageh Omaar International Affairs Editor, ITV
Guido Fawkes Political blogger, order-order.com
Nicole Kleeman Producer, Firecrest Films
Cathy Newman News presenter, Channel 4 News
David Walsh Chief Sports Writer, The Sunday Times
Replay
Guido Fawkes
Rageh Omaar
10:30 AM

Avengers Assemble!

The YouTube Stage
Diversity isn't a dull box-ticking exercise. It’s a powerful formula for success (in crime-fighting, or media). Creating a team of diverse people with complementary talents is one of the secrets of business success. In this 50-minute interactive panel discussion, MediaCom's management team and special guests explain why and how.
Karen Blackett OBE CEO, MediaCom
Andy Hart Vice President, Microsoft Advertising & Online Europe
Heather Rabbatts Non-executive director of the Football Association
Sue Unerman Chief Strategy Officer, MediaCom
Belinda Parmar OBE CEO of Lady Geek and Founder of Little Miss Geek, Lady Geek
Replay
Sue Unerman
Andy Hart
10:30 AM

The Lighthouse Company In Interview with Tom Kerridge

St James's Church, Piccadilly
Within the confidential walls of The Lighthouse Company, our desire to create a trusting and intimate encounter during The Interview enables us to discover the complex and fascinating human conditions within.

Join founder Kathleen Saxton as she spends time with Tom Kerridge, uncovering the entrepreneur, TV presenter, husband, dog lover, child actor and, of course, world celebrated two Michelin starred chef.
Tom Kerridge Chef and TV Personality, The Hand and Flowers
Kathleen Saxton Founder & CEO, The Lighthouse Company
Replay
Kathleen Saxton
Tom Kerridge
10:30 AM

Lighting UP The Dark: Harnessing the Power of Consumer Connections

The ADARA Stage in the Newsroom
Dark Social as a marketing opportunity is one of the most exciting and potentially lucrative opportunities available to marketeers today. Defined as "social sharing that occurs in private digital communication tools such as email and instant messaging,” it represents three times the social sharing activity of mainstream social networks. Advertisers, publishers & rights holders are now realising the value it represents in understanding real-time consumer interest and intent.
Rupert Staines MD Europe, RadiumOne
Replay
Rupert Staines
11:00 AM

The Agenda with Tom Bradby

ITV Stage at Princess Anne
Tom Bradby hosts a special live edition of his weekly news debate show, exclusively for Advertising Week Europe. With the general election only weeks away, it’s a chance to discuss key issues facing advertising, media and culture, such as regulation, ethical/social responsibility, the industry’s key contribution to the economy, and whether advertising has become a political football. The panel will include well known political figures and journalists.
Tom Bradby Political Editor, ITN
Mariella Frostrup Journalist and Broadcaster
Peter Oborne Journalist and Writer
Tess Alps Executive Chair, Thinkbox
Lord Timothy Bell Chairman, Bell Pottinger
Replay
Peter Oborne
Tom Bradby
11:00 AM

Why Your Business Needs Creativity

#AWEurope Underground
Leading brands will look at how design and creativity is vital to the future of your business. How can better design improve your bottom line? How can creativity help you get closer to customers? And how can this thinking affect your entire organisation?
Patrick Burgoyne Editor, Creative Review
Angus Montgomery Editor, Design Week
Jo Ormiston Head of Design, LEON
Jeremy Lindley Global Design Director, Diageo
Simon Manchipp Founder, Co-Owner and Executive Strategic Creative Director, SomeOne
Replay
Jeremy Lindley
Patrick Burgoyne
11:00 AM

Is the CMO Now the Most Powerful Player in the Boardroom?

Newsroom Studio
The power of analytics no longer sits in the hands of the few; it is being democratised to the many. Have CMOs taken advantage of this opportunity to position themselves as the most informed boardroom voice on the drivers of business growth? We will explore what companies are doing to fulfill the promise of analytics; the biggest hurdles to successful application of insight and how companies are improving their decisions powered by data.
Stewart Easterbrook Chairman to the Board, Media iQ
Marco Bertozzi President, Global Clients, VivaKi
Chris Duncan Chief Marketing Officer, News UK
Justin Skinner Vice President Marketing, Cineworld
Tony Quinn Strategic Advisor to Chief Marketing Officer at Tesco, Formerly Chief Strategy Officer Publicis
Replay
Chris Duncan
Marco Bertozzi
11:00 AM

The Future for Marketing & Agencies

Fortnum & Mason Piccadilly
What will best-in-class consumer engagement look like in 2025? Following the presentation of the headlines from a significant new Study commissioned exclusively for AWE, agencies will be joining forces with the Study authors and contributors to further debate how to maintain dialogues with customers in this dynamic landscape, and to consider, amongst other things, what combination of communication partners, capability and talent will be required for the ultimate consumer engagement team.
Melanie Howard Chairman, Future Foundation
Meabh Quorin Managing Director, Future Foundation
Leo Rayman Chief Strategy Officer, Grey London
Meabh Quorin
Melanie Howard
11:15 AM

Facebook Panel: Mobile Matters

The ADARA Stage in the Newsroom
Mobile devices are driving the decade's second great revolution in consumer communications: video. With over 3 billion video views every day, Facebook is at the heart of the shift. A panel discussion exploring the explosion of mobile video and the implications and opportunities for brands and advertisers.
Jon Mew Director of Mobile and Operations, IAB
Simon Andrews Founder, Addictive Mobile
Isabelle Baas Managing Partner - Digital, Starcom Mediavest Group
Ed Couchman Head of Agency Relations, Facebook
Replay
Simon Andrews
Ed Couchman
11:30 AM

Breaking The Taboo

The YouTube Stage
A ground-breaking documentary from Sundog Pictures and Spray Filmes about the failed War on Drugs. Narrated by Oscar winning actor Morgan Freeman, Breaking the Taboo, takes a critical look at how after 50 years of prohibition, illicit drugs are now the third most valuable industry in the world after food and oil.
Sam Branson Co-Founder, Sundog Pictures
Johnny Webb Co-Founder & Managing Director, Sundog Pictures
Replay
Johnny Webb
Sam Branson
11:30 AM

Music, Truth and Youth: Vevo, J.H.O Management and Chase & Status on the new generation of music branding and the drive to authentic content.

St James's Church, Piccadilly
How brands can work together with the music industry to co-create content that will help them become and remain relevant to the crucial but elusive youth audience.

Join EVP International of Vevo, Nic Jones, Luke Mitzman, Vice President of JHO Management and Saul Milton, one half of chart-topping, platinum selling electronic music act Chase and Status for a masterclass on creating credible content and platforms for brands in today’s music landscape.
Nic Jones SVP International , Vevo
Saul Milton Musical Artist (Chase & Status)
Luke Mitzman Vice President, JHO Management
Replay
Luke Mitzman
Saul Milton
12:00 PM

Megatrends and the Future of Advertising

ITV Stage at Princess Anne
The world is shifting, shaped by five disruptive 'Megatrends' of rapid urbanisation, demographic and social change, climate change and resource scarcity, technological breakthroughs, and the shift in economic power from west to east and north to south.

What are the long term implications for business and society? Is there a structural challenge to the economic model of fossil fuel driven mass production and consumption? How future-proofed is the current model of advertising?

Join us for the debate!
Richard Hytner Deputy Chairman , Saatchi & Saatchi
Leo Johnson Partner, PwC
Replay
Leo Johnson
Richard Hytner
12:00 PM

The New Age of News

#AWEurope Underground
The news landscape has changed immeasurably in recent years, as new digital challengers emerge into what had previously been territory owned by large, traditional news organisations. Hand-in-hand with this has come a new type of news consumer: technology literate, open-minded, vocal and not afraid to challenge, comment or debate. Many of them are what the Huffington Post defines as “Thrivers” - ambitious, intelligent, curious, tech-savvy and crucially, self-aware.
Stephen Hull Editor-in Chief, The Huffington Post UK
Malcolm Coles Director of Digital Media, Telegraph
John Crowley Digital Editor, Wall Street Journal Europe
Steve Payne Head of Planning, Insight & Research, AOL UK
Joseph Stashko Digital News Development Editor, @TheTimes and @TheSundayTimes
Replay
Stephen Hull
Malcolm Coles
12:00 PM

The Election, The Economy, The Consumer: The Future of Europe

Newsroom Studio
44 days before the general election, Stephan Shakespeare, CEO & Founder of YouGov, will analyse the trends and how they are likely to play out on May 7 and what it means for the future of the EU.
Stephan Shakespeare CEO & Co-Founder, YouGov
Replay
Stephan Shakespeare
12:00 PM

The New Mobile Metric

The ADARA Stage in the Newsroom
Mobile pioneers discuss how advances in technology are creating new opportunities for revenue and engagement.
Ashley Friedlein Founder, Econsultancy
Neil Bruce Head of Mobile, UK, Mindshare
Peter Dille CMO, Tapjoy
Matt King Head of Mobile, AOL
Richard Morris Managing Director, Vizeum
Lindsay Wiles Strategic Director, The Weather Channel UK
Replay
Matt King
Ashley Friedlein
12:15 PM

London Evening Standard Culture + Commerce Luncheon

Fortnum & Mason Piccadilly
Join us for a lunchtime conversation between Dame Tessa Jowell and Sarah Sands, Editor of the London Evening Standard, discussing the importance of creative talent in the capital.
Dame Tessa Jowell MP
Sarah Sands Editor, Evening Standard
Dame Tessa Jowell
Sarah Sands
12:30 PM

Entrepreneurs Unleashed: Breaking Out Without Selling Out

The YouTube Stage
Great entrepreneurs have one thing in common - they dare to dream. What happens when their dreams really take flight? As agencies expand across borders and into new specialisms to meet the growing needs of clients, what decisions have to be made along the way to stay true to the entrepreneurial vision that made them who they are?
Jason Goodman Founder and CEO, Albion
Matt Jarvis Partner & Chief Strategy Officer, 72andSunny
Jonah Disend Founder and CEO, Redscout
Richard Pinder CEO UK and International, Crispin Porter + Bogusky
Replay
Matt Jarvis
Jonah Disend
12:45 PM

Masters of Monetisation I

The ADARA Stage in the Newsroom
Leading practitioners on the front lines discuss ROI, connecting with consumers and the evolution of traditional and digital in the new ecosystem.
Trevor Fellows Head of Global Advertising Sales, The Wall Street Journal
Matthew Dearden Chief Executive, Clear Channel
Richard Dunmall Group MD, Advertising, Bauer Media
Mike Gaffney Chief Revenue Officer, Sharethrough
Piers North Strategy Director, Trinity Mirror Solutions
Duncan Tickell Group Commercial Director , Immediate Media Co.
Replay
Duncan Tickell
Matthew Dearden
1:00 PM

How Start-Ups Changed the World

ITV Stage at Princess Anne
This month Yahoo celebrates 20 years as the Internet’s original start up company. A collection of the industry’s most exciting start-up founders explore what it takes to be a tech brand innovating for global success.
Dawn Airey SVP EMEA, Yahoo
Justin Cooke Founder, Tunepics
Robby Stein Founder, Stamped and Senior Director of Product, Yahoo
Rytis Vitkauskas Founder, YPlan
Replay
Justin Cooke
Robby Stein
1:00 PM

Business is Tech

#AWEurope Underground
Advertising Disrupted! How have the new tech giants changed the way brands engage with consumers? Where is the role for advertisers to help the latest hot consumer-facing brands grow?
Caroline Hyde TV Anchor, Bloomberg
Omid Ashtari General Manager, Citymapper
Jo Bertram Regional General Manager UK, Ireland and Nordics, Uber
Stacy Martinet CMO, Mashable
Nick Hungerford Founder & CEO, Nutmeg
Jonathan Forster VP,EMEA Sales, Spotify
Replay
Caroline Hyde
Nick Hungerford
1:00 PM

Small Screen, Big Picture: How to Select the Best Images for Mobile

Newsroom Studio
Getty Images and iStock by Getty Images offer millions of pictures to choose from -- but which ones pack the most punch in mobile experiences? Senior Art Director Guy Merrill explains the science behind what makes an image effective on mobile.
Guy Merrill Senior Art Director, Getty Images
Replay
Guy Merrill
1:30 PM

What's Wrong With a Little Infidelity?

The YouTube Stage
Do “brand love” or “loyalty” really mean anything anymore? Do people really want a deep and meaningful relationship with your brand, or are they just after a quick fling? In this interactive session, HeyHuman will share their behavioural research that has uncovered that 75% of people define easyJet as a “friend with benefits”; 60% have a “secret fling” with McDonald’s and 70% still have a “special relationship” with the NHS.
Rupert Howell Non-Exec Chairman, HeyHuman
Neil Davidson Executive Planning Director, HeyHuman
Martin George Chief Marketing and Commercial Officer , Post Office Ltd
Dominic Grounsell Global Digital Marketing Director, Travelex
Jo Livingston Director, freuds
Carrie Longton Co-Founder, Mumsnet
Replay
Martin George
Carrie Longton
1:30 PM

Mobile Is the New Black

The ADARA Stage in the Newsroom
Mobile has created a whole new canvas to unlock creativity, while at the same time yielded a landscape of chaos. Hear from the bold creators who have embraced mobile to do innovative work.
Erin "Mack" McKelvey Managing Partner, CEO, SalientMG
Greg Grimmer COO, Fetch
Jon Buss UK Managing Director, CRITEO
Ben Maher UK Advertising Director, Mashable
Chris Ricketts Sales Director, Digital, Specialisms Mobile and Tablet Advertising
Rebecca Swift Director of Creative Planning, Getty Images
Replay
Ben Maher
Jon Buss
2:00 PM

A Story is Worth a Thousand Ads

ITV Stage at Princess Anne
Technology is making advertising harder. As the Internet of Things tips the balance toward machine generated and consumed data, marketers have fewer opportunities to reinforce their brand message with actual humans. This means getting serious about telling your brand story succinctly and in a way that makes a lasting impact. Join Microsoft on an entertaining and educational jaunt through the wonderful world of storytelling.
James Whittaker Distinguished Technical Evangelist, Microsoft
Replay
James Whittaker
2:00 PM

Monetising Mobile Through Programmatic

#AWEurope Underground
Leading innovators take a deep dive into how mobile programmatic can help brands crack mobile monetisation. Their key experiences will provide attendees with precious advice on how to conquer mobile advertising.
David Murphy Editorial Director, Mobile Marketing
Alessandra Di Lorenzo Commercial Director, eBay
Stephanie Emmanouel General Manager, Connected Customer Marketing, Somo
Rob Kramer General Manager, Mobile, OpenX
Dave Reed Managing Director, EMEA, MediaMath
Replay
David Murphy
Stephanie Emmanouel
2:00 PM

What's Happened to Teens?

Newsroom Studio
From body confidence to books to boys, young people have passions and problems as they always did. But without the great teen print magazines of yore, where is this generation spending their time? Leading teen entertainment website Sugarscape & invited friends share thoughts on what young people care about and want to hear from brands and the media.
Julian Linley Creative Consultant / Former Editor / Writer, Heat / Sugar
Lizzie Cox Editor, Sugarscape
Dan Raisbeck Co-Founder, Cybersmile
Laura-May Coope Director, Social Life
Replay
Julian Linley
Laura-May Coope
2:15 PM

What Is The Future Of Mobile?

The ADARA Stage in the Newsroom
Panellists will discuss how the rise of mobile advertising, in all its forms, is forcing publishers to reassess their approach to their fastest growing asset, their mobile audiences. Senior publishing executives will share their thoughts on a variety of topics ranging from consumer usability and the formats that work, the importance of data based decision making and how they measure the impact of those decisions and how they manage the trade-off between advertiser creative and editorial control.
Dan Wilson Senior Director Emerging Solutions , PubMatic
Sacha Bunatyan COO, Amnet UK
Gavin Stirrat Chief Operating Officer , StrikeAd
Libby Robinson EMEA Managing Director , M&C; Saatchi Mobile
Ross Sleight Chief Strategy Officer, Somo
Replay
Sacha Bunatyan
Ross Sleight
2:30 PM

Bridging the Innovation Gap: Partnering Tomorrow's Tech with Today's Brands

The YouTube Stage
Learn how Starcom MediaVest Group translate their entrepreneurial philosophy into innovative reality through initiatives like #NextTECHnow.

And, hear from Unruly's Sarah Wood who is widely recognised as one of the most influential women in UK tech.

Plus, watch “The Tech Factor”, a dynamic and fast-moving Dragons’ Den-style competition, where three start-ups - Verticly, Reframed.tv and Hashtag'd - have five minutes each to pitch their business idea to YOU, the audience.
Pippa Glucklich co-CEO , Starcom MediaVest Group UK
Steve Parker co-CEO, Starcom MediaVest Group
Sarah Wood Co-Founder & COO, Unruly
Nicki Sheard VP Brand Marketing, King
Roisin Donnelly Corporate Marketing Director, Head of Marketing, PROCTER & GAMBLE UK & Ireland
Sheraz Dar CMO eMoov; NED and Tech investor, eMoov
Replay
Sarah Wood
Roisin Donnelly
3:00 PM

Facebook Creative Talks, Part II

ITV Stage at Princess Anne
We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Director of Facebook’s Creative Shop in EMEA will host a one on one with Matt Elek, EMEA Managing Director, VICE, exploring creativity and popular culture in a connected world.
Rob Newlan Director, Creative Shop, Facebook
Matt Elek EMEA Managing Director, VICE
Replay
Rob Newlan
Matt Elek
3:00 PM

People Centric Advertising in a Mobile World

The ADARA Stage in the Newsroom
41% of UK online sales happen on mobile devices. Consumers are no longer just researching on mobile devices, but completing the entire path to purchase. New mobile technologies and cross-device capabilities continue to radically change digital marketing. Join the discussion to explore what’s changing the game right now and how advertisers can adapt and thrive in a multiscreen world.
Jonathan Wolf Chief Product Officer, Criteo
Joel Brandon-Bravo UK Managing Director, TRAVELZOO
Replay
Jonathan Wolf
Joel Brandon-Bravo
3:00 PM

TV’s Field of Dreams: Addressable Advertising

#AWEurope Underground
Addressable advertising on broadcast TV is now a reality: you can show different ads to different households watching the same programme. After decades of TV being the near-exclusive preserve of the biggest firms, hundreds of ‘new to TV’ brands have used Sky AdSmart. Can national TV really be used effectively to target tens or hundreds of thousands of viewers, rather than millions? We look at the evidence so far, and then hear from the advertisers themselves in conversation with Lindsey Clay, CEO of Thinkbox.
Lindsey Clay CEO, Thinkbox
Graeme Hutcheson Head of Sky AdSmart, Sky
Replay
Lindsey Clay
Graeme Hutcheson
3:00 PM

The Future is Now: How Native Programmatic is Reshaping the Media Landscape

Newsroom Studio
The Ad-Tech industry has long debated how native advertising will scale - could native ever meet programmatic to reach its full potential? This year, these questions are being answered. The future is now for Native Programmatic. Our panel of industry leaders will discuss how native programmatic is shaping the future of the media landscape.
James Bourner Head of Display & RTB, Jellyfish Online Marketing
Ciaran O'Kane CEO & Founder, Exchange Wire
Peter Mason Managing Director, Addition+
Cameran Harman Head of Demand Sales, EMEA, LiveRail at Facebook
Mike Harty CIO & Co-Founder, PowerLinks
Replay
Cameran Harman
James Bourner
3:30 PM

In the Mix: What Brands Can Learn From Superstar DJs

The YouTube Stage
How do the world's best DJs stay relevant to their audiences and how have they developed themselves as brands?
Jez Nelson Chief Executive, Somethin' Else
Annie Mac DJ, BBC Radio 1
David Rodigan MBE DJ, BBC Radio 1Xtra / Radio 2
Matthew Kershaw Group Marketing Dirctor, Ministry of Sound
Garry Blackburn Managing Director, Anglo Management
Replay
Matthew Kershaw
David Rodigan MBE
3:45 PM

Digital Marketing Game Changers

The ADARA Stage in the Newsroom
Mark Strecker, Amobee CEO, and industry experts will discuss how digital marketing is fundamentally changing. Topics will include...
  • What are the game changers in digital marketing/ad tech?
  • Where is the financial community investing in the ad tech space?
  • What are the key factors to have a good exit?
Mark Strecker CEO, Amobee
Marco Bertozzi President, Global Clients, VivaKi
Richard Kramer Senior Analyst, Arete
Victor Basta Managing Director, Magister Advisors
Replay
Richard Kramer
Victor Basta
4:00 PM

I'm a Fan

ITV Stage at Princess Anne
A brilliant panel explores what it means to be a fan in 2015, what role media brands now play in fuelling fandom, how celebrities' relationships with their fans have changed and how brands can connect with fans.
Lucie Cave Editor-in-Chief, Heat
Keith Lemon
Replay
Lucie Cave
Keith Lemon
4:00 PM

Attack of the Killer Indies

#AWEurope Underground
The new wave of independent creative agencies, making a splash in Europe.

Former D&AD; president Laura Jordan Bambach brings together five killer independents who are creating transformative work through nimble and innovative approaches. Agencies making disproportionate impact in their fields.

Collaborative by nature and unique in identity, this session promises to be lively and immersive, exposing you to an attitude that unlocks legacies and wins awards. You’ll want to grab it and take it back to work with you.
Laura Jordan Bambach Creative Partner , Mr. President
Alex Bennett-Grant Managing Director, Co-Founder, We Are Pi
Johan Holmgren Head of Research and Development , ACNE
Al MacCuish Co-Founder and Chief Creative Officer, Sunshine
Daniël Sytsma Partner & Creative Director, Achtung!
Ori Mace Managing Director, ACNE Digital
Alex Lavery Creative Partner, Pitch & Sync
Mark Grist Spoken Word Artist
Kit Hawkins CEO & Co-Founder, Sunshine
Patrick Garvey Chief Marketing Officer and Partner , We Are Pi
Jessica Perri Strategy Director, We Are Pi
Tom Bird Creative, Mr. President
Replay
Mark Grist
Alex Lavery
4:00 PM

Get Smart - What We Can All Learn from Cats

Newsroom Studio
Whether you prefer dogs over cats, let's face it. cats rule the Web. What are they doing right that brand marketers still struggle with? Simon Low, Sales Director, BuzzFeed UK will share best practices and examples of powerful native advertising that is relevant, engaging and prompts social sharing - leading to brand affinity and positive brand perception.
Simon Low Sales Director, BuzzFeed
Replay
Simon Low
4:30 PM

Adland 2020: Shaping the Future

The YouTube Stage
As the nation prepares for a General Election that will set the country on course for the next five years, Campaign puts advertising leaders on the Advertising Week Europe hustings. Come and debate our future with speakers who will set out their manifestos for a successful next term in the industry's development.
Claire Beale Editor-in-chief, Campaign
Tracy de Groose CEO UK , Dentsu Aegis Network
Nils Leonard Chairman, Grey London
Robert Senior CEO, Saatchi and Saatchi / Fallon
Replay
Robert Senior
Claire Beale
4:30 PM

Cross Screen Summit

The ADARA Stage in the Newsroom
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
PAST, PRESENT & FUTURE OF MOBILE: HOW THINGS HAVE EVOLVED AND WHAT IT MEANS FOR MARKETERS
Tom Laster Regional Product Marketing Manager, EMEA, Facebook
CROSS SCREEN ROUNDTABLE
Cross screen experts discuss delivering content and relevant messaging to today's anytime, any screen consumers.
Linus Gregoriadis Research Director, Econsultancy
Rachel Bristow Director of Client Partnerships & Collaboration, BskyB
Agostino Di Falco Deputy Commercial Sales Director, Channel 5
Donald Hamilton SVP Advertising and Operations, RhythmOne
John Stoneman Vice President EMEA, PubMatic
Arti Shah Agency Director, The Weather Channel UK
Replay
Tom Laster
John Stoneman
5:00 PM

It Only Hurts When I Laugh

ITV Stage at Princess Anne
HBO Curb Your Enthusiasm star, Susie Essman, leads a hilarious roundtable on advertising and humour with an all-star creative cast.
Susie Essman Stand-up Comedian, Actress, Writer, Television Producer, and Voice Artist
Tim Lindsay CEO, D&AD;
Steve North General Manager, Dave
Chuck Porter Chairman, CP+B
Caitlin Ryan Group ECD, Karmarama
Replay
Caitlin Ryan
Steve North
5:00 PM

Huddle Hack: Good Things Happen in the Space Where Data, Content and Technology Collide

Newsroom Studio
Mindshare and Maido unite strategists and creative technologists from across the industry for a week-long hack. Participants will collaborate to produce creative tech solutions tackling an issue close to our hearts: homelessness in London. Advertising Week Europe Delegates will then vote for the one we’ll make happen in a big presentation on Thursday. Today, join the team to choose which ideas we’ll put into prototyping tomorrow. Beer, wine and nibbles provided!
5:30 PM

Zombies invade Advertising Week (it’s all about the experience!)

The YouTube Stage
Next month Zombies will descend on London. Residents brave enough to battle with those infected with the ‘Z virus’, will be thrown into a 75-minute live show, whether they will interact with the characters and make decisions that influence the show’s narrative. Launched in New Zealand in 2013, The Generation of Z: Apocalypse is a highly immersive experience that shows just what is possible when you really understand your audience.
Nathan Flowers Global Consumer Experience Strategist, ZenithOptimedia
Charlie McDermott Creative Producer, The Generation of Z: Apocalypse
Replay
Charlie McDermott
Nathan Flowers
6:00 PM

DCM Tuesdays Exclusive Preview Screening of Cinderella

The May Fair Hotel
Digital Cinema Media (DCM) & Disney are proud to host the official movie night at Advertising Week Europe via adland’s hottest monthly event, DCM Tuesdays. This exclusive evening preview will feature Cinderella, Disney’s live-action movie feature inspired by the classic fairytale. The film is directed by Kenneth Branagh, with an all-star cast including Lily James, Helena Bonham-Carter & Cate Blanchett.

Sign up today at dcmtuesdays-awe.eventbrite.com using password AWE to secure your place on the red carpet.
Tom Linay Head Of Film, Digital Cinema Media
Tom Linay
6:00 PM

The Sunday Times Wine Tasting - Rugby World Cup Special

Newsroom Café
A perfect pairing of wine tasting and rugby, as our 5-star panel (featuring celebrated internationals and World Cup winners) share their views on the forthcoming Rugby World Cup and their own "Tales from the tour". Hosted by ex-England and Lions legend Stuart Barnes, guests will enjoy world class wine from The Sunday Times Wine Club.
Stuart Barnes Former England & British Lions Rugby Player, The Sunday Times
Schalk Brits Rugby Union Player, South Africa, News UK
Shane Horgan Former Rugby Union Player, Ireland, News UK
Stephen Jones Rugby Correspondent, The Sunday Times
Michael Lynagh Former Rugby Union Player, Australia
Shane Horgan
Stuart Barnes
6:30 PM

Cosmopolitan: A Celebration of Female Talent

The Orangery at Kensington Palace
Honouring this year’s female icons of the advertising industry: Annette King, CEO Ogilvy & Mather Group UK, Syl Saller, Chief Marketing Officer, Diageo, and Tracy De Groose, Chief Executive Officer, Dentsu Aegis Network UK.

Last year’s honourees Elizabeth Fagan, Marketing Director, Boots, Kate Robertson, Co-Global President & UK Group Chairman Havas Worldwide) and Amanda Berry, CEO BAFTA, will be introducing the talented millennials who will shape the future.
Amanda Berry CEO, BAFTA
Elizabeth Fagan Marketing Director, Boots
Kate Robertson Co-Global President, Havas Worldwide
Syl Saller Chief Marketing Officer, Diageo
Tracy de Groose CEO UK , Dentsu Aegis Network
Annette King Chief Executive Officer, Ogilvy & Mather Group UK
Amanda Berry
Syl Saller
11:00 PM

Late Night at Ronnie Scott's: Vevo Emerging Artist Showcase

Ronnie Scott's Jazz Club
Vevo returns to host a one-night-only showcase of leading emerging artists. The world's premier music video host has emerged as a dynamic launch for new acts. On the same stage where The Who performed Tommy live for the very first time, Advertising Week Europe and Vevo present a night of "Who's Next?"
8:30 AM

AWEurope B2B Forum

The Ham Yard Hotel
There’s never been a better time to be a B2B marketer, with powerful new tools, greater visibility, and a license to reinvent what B2B can do. LinkedIn is building a platform to redefine how businesses engage with one another. Join us for an inspiring morning at the Ham Yard Hotel that will reveal how to nurture leads throughout the funnel, shape thinking and creatively build brands whilst driving leads. The new era for B2B is here. We’ll help make you a part of it.


Registration is now closed for this event.
WELCOME
9:00 - 9:10 AM
Ariel Eckstein Managing Director, EMEA, LinkedIn
KEYNOTE: LESSONS FROM THE CUTTING EDGE OF B2B
9:10 - 9:35 AM

It’s been the Cinderella of marketing for too long, but in the age of the professional feed, search & hyper authenticity across all touch points, it’s time for B2B to come to the party. We tackle the ‘elephant in the room’ head-on and explore the tension between driving leads and building a B2B brand.
Alison Orsi VP, Marketing, IBM
A SLEEPING GIANT AWAKENS: THE PWC OUTLOOK REPORT
9:35 - 9:50 AM

PwC’s Phil Stokes looks at the economic impact of business-to-business commerce – and how placing an increased focus on B2B marketing could unlock growth for clients and agencies alike.
Phil Stokes Partner, Entertainment & Media Industry, PwC EMEA
FIRESIDE CHAT: WHAT CAN B2B LEARN FROM CONSUMER BRANDS?
9:50 - 10:10 AM

As the path to business purchases evolves and we recognise that leads are humans too, B2B marketers have an opportunity to rediscover the art of branding, and quite possibly reinvent it as well. What can we learn from B2C campaigns – and what must we figure out ourselves?
Charlotte Mceleny Digital Editor, Marketing Magazine
Dean Aragon VP Brand & CEO, Shell Brands International
Chris Perry CEO, Wunderman UK
Penry Price VP, Marketing Solutions, LinkedIn
LINKEDIN, BIZO AND BIG DATA: INTRODUCING THE NEW B2B
10:10 - 10:30 AM

Bizo founder Russ Glass talks to his vision for the future of B2B, and the power of bringing together automation, social and data to forge new and renewed relationships.
Russell Glass Head of Products, LinkedIn Marketing Solutions
WELCOME TO THE FUNNEL
10:50 - 11:40 AM

B2B marketing shouldn’t mean just talking to the leads you already know. LinkedIn’s Jason Miller and Velocity Partners’ Doug Kessler join forces to explore the practicalities of engaging buyers at different stages of the purchase cycle with a powerful combination of content and nurture.
Jason Miller Global Content Marketing, LinkedIn
Doug Kessler Co-Founder & Creative Director, Velocity Partners
THE MARKETER PANEL: BUILDING A NEW B2B IN 2015
11:40 AM - 12:20 PM

The marketers behind some of B2B’s biggest successes discuss what makes a winning B2B strategy, what marketers need to deliver and how to make it happen this year.
Gareth Case Global Marketing Director, Xchanging
Alison Lange Engel Senior Director, Marketing, Linkedin Marketing Solutions
Tara Powadiuk Global Media Partnership Lead, Microsoft
John Watton EMEA Marketing Director, Adobe Marketing Cloud
CLOSING REMARKS
12:20 - 12:25 PM

LinkedIn’s Josh Graff picks out the key themes of the Forum.
Joshua Graff Senior Director, LinkedIn Marketing Solutions, EMEA, LinkedIn
Replay
Penry Price
Alison Lange Engel