Tom Bradby, host of ITV’s The Agenda, explores the role of storytelling in popular culture. What is the formula for brands looking to create their own tantalising tales, how do you get closer to much-loved existing content, and what can the 30-second spot learn from the 56 years we’ve spent on the Coronation Street cobbles.
Moderator: Tom Bradby Political Editor, ITV NEWS
Kieran Roberts Creative Director, ITV STUDIOS & EXECUTIVE PRODUCER, CORONATION STREET
Kate Brooke Screenwriter