GENERATION IMPATIENT: The Battle for Attention

Thursday, 21 April at 9:00 AM

IPA Stage    View Map

In this session...

New research shows that dwindling attention and increasingly impatient customers define the window of opportunity for brand messaging.
We review which brands are getting it right and the significant pitfalls of getting it wrong. Does adopting the latest communication channels lead to us losing the human touch? Is poorly applied tech worse than no tech at all? We will demonstrate how brands can strike the right balance, and what kinds of brand relationships will dominate in the digital age.

HeyHuman knows what it means for brands to be 'human' - brands that people want to embrace and brands that will ultimately make people's lives better.

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Speakers

Neil Davidson Managing Director and Managing Partner HeyHuman
Dan Machen Director of Innovation HeyHuman
Helen Weisinger Chief Marketing Officer and Managing Partner HeyHuman

Part of
Agency Track