Do We Really Believe That "This Girl Can"?

Tuesday, 19 April at 12:00 PM

IPA Stage    View Map

In this session...

Sports marketing has a problem with women, but is the problem women, or the marketing industry?

We know that This Girl Can. But can she sell?

There’s a paradox at the heart of sports marketing:

Rihanna, Rita, Christy...The women driving sports biggest brand campaigns don't play sport.

With a few high profile exceptions, sport sponsorship remains a men-only club.
Yet the market for women’s professional sport is growing fast, with a higher media profile than ever before.

London 2012 created a generation of brilliant new female stars who were embraced by an enthusiastic public.

Strong, sexy and smart, women athletes are telling a new kind of sports story, so where are the brands?

Be part of the debate at AWE with #HavasTogether View Less


Katie Mulloy Editor Women's Health Magazine
Pedro Avery Global CEO Havas Sports & Entertainment
Alex Scott Woman's Captain, England and Arsenal FC English Women's National Team
Liz Lowe Corporate Responsibility & Sustainability Manager Coca-Cola Great Britain
Richard Gillis Sports business journalist, author and consultant Seven46
Christopher Carroll EMEA Marketing Director Under Armour

Part of
Agency Track