In this session...
Sports marketing has a problem with women, but is the problem women, or the marketing industry?
We know that This Girl Can. But can she sell?
There’s a paradox at the heart of sports marketing:
Rihanna, Rita, Christy...The women driving sports biggest brand campaigns don't play sport.
With a few high profile exceptions, sport sponsorship remains a men-only club.
Yet the market for women’s professional sport is growing fast, with a higher media profile than ever before.
London 2012 created a generation of brilliant new female stars who were embraced by an enthusiastic public.
Strong, sexy and smart, women athletes are telling a new kind of sports story, so where are the brands?
Be part of the debate at AWE with #HavasTogether