Data: Quality not Quantity

Tuesday, 19 April at 12:45 PM

The Guardian Stage    View Map

In this session...

In a sea of programmatic choice, should we now be looking closer at quality rather than volume? We’ll be talking about the availability and challenges around quality of data, audience and response.

Presented with


Speakers

Sonia Sudhakar Director of Digital Growth Guardian News & Media
Julian Brewer Head of Digital Sales & Products TSB
Angie French VP, Client & Agency Engagement, EMEA Xaxis
Katie Eyton Exec Director Head of Operations & Technology MGOMD
Dave Taylor Senior Consultant (DBi) Havas Media

Part of
Data Driven Marketing Track