The Guardian Leadership Breakfast: The Value of Creativity in a Data Driven World

Monday, 18 April at 8:00 AM

Ronnie Scott's Jazz Club    View Map

In this session...

The battle for digital attention has never been fiercer.

Join the Guardian’s CEO David Pemsel and an all star panel from across the media, platform and creative landscape including, Anna Bateson , ex YouTube and now senior client, Steve Hatch, Facebook, Tracy De Groose, Denstu Aegis and David Kolbusz, Droga5, as we debate the role and value of the creative idea in the digital world.

We’ll explore what brands should be doing to guarantee a share of this attention, the need for creative bravery vs algorithmic certainty, the opportunities in mobile and video and how data should liberate creativity not constrain it.
By Invitation Only + Platinum & Super Delegates
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Presented with


Speakers

David Pemsel CEO The Guardian
Anna Bateson Director of Digital Charlotte Tilbury Beauty
Tracy De Groose CEO, UK & Ireland Dentsu Aegis Network
Steve Hatch Director, EMEA Facebook
David Kolbusz Chief Creative Officer Droga5