In this session...
Gossip is a fundamental part of human life – it bonds us, help us communicate, builds trust & helps society grow. It is also a modern day fuel for branding.
This session will explore the overlooked power gossip has for brands and marketing in general, and why the sharing of this "content" is so important at unlocking high-value customers.
Panelists include ITV's Head of Entertainment, the Publisher of Heat, Gleam Future’s Brand Partnerships Director and a mystery brand Marketing Director.