Gossip Is What Makes Us Human

Wednesday, 20 April at 12:30 PM

Getty Images Stage    View Map

In this session...

Gossip is a fundamental part of human life – it bonds us, help us communicate, builds trust & helps society grow. It is also a modern day fuel for branding.

This session will explore the overlooked power gossip has for brands and marketing in general, and why the sharing of this "content" is so important at unlocking high-value customers.

Panelists include ITV's Head of Entertainment, the Publisher of Heat, Gleam Future’s Brand Partnerships Director and a mystery brand Marketing Director.

Presented with


Rupert Staines MD EMEA RadiumOne
Richard Howard Publisher & Brand Owner Bauer Media
Catherine Lui Brand Partnerships Gleam Futures
Athena Witter Head of Entertainment, Soaps, Drama ITV

Part of
Storytelling Track