Why Marketers Can, & Should Feel Obliged to do Social Good

Wednesday, 20 April at 4:00 PM

IPA Stage    View Map

In this session...

Giles Hedger, Chief Strategy Officer of FCB Inferno, the agency behind This Girl Can and the Alphabet of Illiteracy, hosts a panel with The Big Issue Group’s Executive Chairman, Nigel Kershaw OBE, speaking on how commercial partners can truly benefit from innovative charity partnerships. Director of Policy and Comms for the UK’s biggest children's charity, Barnardo’s, Gill Holmes, will talk about why marketers need to wake up to the changing face of British society, and make a commitment to social good. Pearson’s VP for Brand & Social Impact, Emilie Colker, will demonstrate how CSR initiatives can achieve global impact.

Whilst brands are increasingly playing a role in society, the speakers will discuss this growing imperative and how commercial partnerships can benefit brands and charities. View Less

Presented with


Giles Hedger Chief Strategy Officer FCB Inferno
Nigel Kershaw Executive Chairman The Big Issue Group
Emilie Colker VP Brand & Social Impact Pearson
Gill Holmes Director of Policy and Comms Barnardo's

Part of
Agency Track