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ISBA’s Annual Conference 2016
isba09 March 2016   ¦   The Kia Oval, London SW11 5SS   ¦   Book your place now! The advertising world is changing rapidly. Technology, consumer attitudes and markets are all evolving at such a pace that it can often be a struggle for marketing departments to keep up with developments, before they change again. So how does […]
Islands in the Stream: Netflix’s New Global Sensibility
netflix1By Rajiv Menon, Cultural Analyst, TruthCo. In early January, Netflix announced its plans to enter virtually every global market (excluding China) by the end of 2016. Besides the fact that viewers from Azerbaijan to Zambia will finally be able to catch up on House of Cards, the expansion confirms Netflix’s ambition to speak to audiences on […]
Do Businesses Really Want The Truth?
truthBy Brandon Geary, Chief Strategy Officer, POSSIBLE “I want the truth!” Tom Cruise shouts at Jack Nicholson in A Few Good Men. In reply, Nicholson sneers, “You can’t handle the truth.” If you look around today, you’ll find plenty of evidence that Jack is right. The leading Republican candidate for president is Donald Trump, and according […]
Getty Images’ Visual Trends for 2016
0111-Getty-Images--Paint-patterns,-Jonathan-Knowles,-Getty-ImagesBy Paul Foster, Senior Director, Creative Content at Getty Images As the January blues set in and the winter layers build-up, we find ourselves reminiscing about the year that has passed; however, 2016 has a myriad of visual delights to look forward to, as the advertising industry prepares for a year dominated with images depicting […]
Defining Digital Natives: At The Cross-Section & On The Spectrum
digitalNativeFeaturedBy Alix Korn, Cultural Analyst, TruthCo. There was a day in 2015 when Millennials were relegated to the cultural half-off bin in lieu of the newer, shinier, and supposedly contrastive Generation Z. But before a new era of generational inquiry goes into full swing, it’s worth examining what Millennials and Gen-Z have in common: most […]
Attribution: Stop Wasting the Other Half
attributionBy Joe Robinson, President, Catapult John Wanamaker’s famous quip, “Half my advertising is wasted. I just don’t know which half” can finally be relegated to the dustbin of marketing history — but only if we’re ready to make it happen. Wanamaker’s dilemma is one that has vexed the entire marketing world for about 150 years […]

2016 PARTNERS

Dennis Publishing


Dennis Publishing is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in the UK and USA.

Although the group has experienced explosive growth over the past five years, even during the terrifying recession of 2009, success hasn't diminished our frontier spirit.

As a privately held group of companies, the Dennis Group is dedicated to delivering what customers and advertisers want, rather than concentrating on the somewhat narrower goals of stockholders and analysts.

Dennis Publishing is one of the world's fastest-growing independently owned media companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies.

The company publishes over 70 magazines, digital magazines, Magbooks , websites, apps and mobile sites in the UK (including The Week, Auto Express, PC Pro, Viz and Men’s Fitness) and The Week in the US.

Dennis is also a major shareholder in Dovetail Services Ltd and owns the third party marketing company 3PM.

Dennis Publishing is privately owned by Felix Dennis.
ESI Media


The commercial department of the London Evening Standard, The Independent, i and London Live. We are dedicated to helping you connect with audiences across our titles and platforms. We will push boundaries to get the right solution for you.
Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
News UK


News UK is part of News Corp – a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.

Our award-winning titles provide world class news, sport, comment and opinion.

The Sun is the most popular paper in the UK.

The Times, Sunday Times and Times Literary Supplement are among the most respected.

We respect our readers, champion their cause, and challenge the vested interests which confront them.

We charge for our journalism because we invest heavily in it.

We believe that a vibrant news industry is vital for a mature democracy.

We will provide our content on whatever platform which suits our customers.

Our mission is to secure a sustainable future for that distinct, high quality independent journalism.
ADARA


ADARA leverages global travel data to drive business performance.

Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers.

Our unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying.
Bauer Media


At Bauer Media we are home to more than 80 influential media brands with millions of personal relationships with engaged readers and listeners. Our multi-platform brands spanning magazines, radio, TV and digital reach over twenty two million UK adults.

Although we are one of the leading and trusted media partners, we are never afraid to try something new and are widely recognised and rewarded as being industry innovators. Some of our infamous brands include Grazia, Closer, Parkers, Empire, Magic, KISS, Key 103, Planet Rock, Radio Clyde, Kerrang!, Q, The Box, 4Music and Absolute Radio.

Here at Bauer we have a very clear vision; to connect audiences with excellent content through our multi-platform brands whenever, wherever and however they want.

Our vision is only achieved through the passion, creativity and dedication of our people. Whether they’re working behind the mic, creating the next hot off the press article or working tirelessly behind the scenes, every one of our employees is passionate about making a difference and is truly integral to our success.

We’re obsessed about our brands and relentless about going the extra mile to delight our audiences and customers alike.
Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Hearst Magazines UK


Hearst Magazines UK, Hearst Corporation’s principal business in the UK, is one of the UK’s leading media companies with 20 magazine brands and 20 digital assets.
The Lighthouse Company


The Lighthouse Company is a bespoke headhunting firm, led by Kathleen Saxton. We focus exclusively on board level and executive leadership roles across the globe. We’re in the business of finding and representing outstanding individuals, and creating victorious partnerships between them and their leadership colleagues.

If you’re either seeking to hire a leader in your business or looking for a new challenge as a leader yourself, we offer you a truly new and innovative approach to talent search and representation.

We’re a team of connectors, driven by curiosity, stimulated by talent and pursued for our judgement. Our current reputation is especially strong within the media owner, digital, broadcasting, gaming, social media, outdoor, publishing, mobile, data, PR, media agency, and creative agency worlds and we continue to build outwards.
ITV


ITV is an integrated producer broadcaster. It is the largest commercial television network in the UK operating a family of channels including the rebranded ITV. It also delivers content across multiple platforms either directly or via itv.com and ITV Player. ITV Studios is an international production and distribution business which produces and sells programmes and formats in the UK and worldwide.
Yahoo


Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.
Bloomberg Media


Global business leaders turn to Bloomberg for breaking business news and analysis they can’t find anywhere else. Through print, television, online, mobile, radio and conferences we cover the business world, with more than 2,400 multimedia professionals in 72 countries. The editorial staff of each media platform leverages the innovation and scale of Bloomberg News, technology, analytics and distribution to provide unrivaled business and financial news coverage – and drive deeper engagement with the decision – makers who matter most.
View Partners Become a partner