This workshop session helps media vendors, from later stage companies to new start-ups understand how to communicate their true value proposition. Good and bad - we live in a time of unprecedented digital innovation. While this is exciting and a great era for marketing, it also means that buyers (agencies and brands) are overwhelmed by the sheer amount of technologies, solutions, platforms and new innovation. The Ad Tech community is more confusing and crowded than ever. So, how do you stand out? How do you communicate the unique thing that you do while not sounding like everyone else? This session will lead participants through a hands-on workshop to evaluate your current messaging and marketplace positioning and discuss ways youcan stand out from the crowd.