Cupid's Arrow – Data, The Ultimate Matchmaker

Thursday, 21 April at 11:00 AM

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In this session...

As data and programmatic targeting grows in prevalence, so does the power and the pitfalls of this marriage. Join us as we discuss tales of data love and data divorce, illustrating where data targeting can be a match made in heaven, plus cases where it can go wrong and the impact of this on brands.

Presented with


Sanjay Nazerali Global Chief Strategy Officer Carat
Nathan Barling Global Data Technology Director Dentsu Aegis Network

Part of
Agency Track