In this session...
Creatives and analysts can no longer sit in different areas of the agency floor. Data and creativity are now woven together. It's time for a new breed of ‘thinker’ who crafts new ways of adding value through deeper experiences and more personalised content. But how will this shift happen? And who, ultimately, will drive it? Join us, as we debate from all four corners of the collision zone.
The session includes global leaders from all four corners of the collision path, including Will Gompertz, Arts Editor of the BBC who gives us a view from outside the agency world.