A Jedi Approach to the Digital Economy

Tuesday, 19 April at 9:00 AM

ITV Stage    View Map

In this session...

We face big challenges in our increasingly digital world. We’re advertising to an ad-blocking generation; trying to attract diverse talent and nurture deeper client relationships. Our industry needs a facelift and to redefine its role in society. It’s time to hit the reset button and stop answering new questions with old solutions. What if digital natives marketed to digital natives, clients became part of our business and everyone could do well by doing good? If you believe in a better future, be a Jedi and join us.

Tracy De Groose, CEO, Dentsu Aegis Network UK & Ireland, is joined by a notable and diverse panel including; Will Greenwood MBE, England Rugby star and presenter of SKY's 'School of Hard Knocks', and Dr Yvonne Thompson CBE, entrepreneur, author and role model in the black community in the UK and Europe, for a thought-provoking debate about the challenges facing our industry and how we must adapt to succeed. View Less

Presented with


Tracy De Groose CEO, UK & Ireland Dentsu Aegis Network
Will Greenwood MBE Rugby World Cup Winner
Dr Yvonne Thompson CBE Entrepreneur and author ASAP Communications
Gi Fernando Founder Freeformers