The Tortoise and The Hare: The 21st Century Rules For Building Brands

Monday, 18 April at 4:00 PM

IPA Stage    View Map

In this session...

We’ve all got a problem: 90% of brands fail in the first year. The established rules of brand building - that we all follow – only work for the major players. New brands need to adopt different behaviours to disrupt their categories.

Join Vizeum UK’s Head of Strategy, Charlie Ebdy (winner of the IPA Excellence Diploma President’s Prize) for a new model for modern branding-building. Drawing on lessons from Uber, Amazon, and even Kim Kardashian, this session will alter all you thought you knew about branding.

Presented with


Charlie Ebdy Head of Strategy Vizeum

Part of
Agency Track