We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising & media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
15:00 - 15:50
The Future of Media Metrics
15:50 - 16:40
comScore Presents: Putting the Future in Focus
comScore showcases insights into the European ad market, the rising importance of viewable impression measurement and why data will fuel and continue growth of digital advertising.
Data Congress Exchange Roundtable
PwC leads a roundtable discussion on the present and future of Big Data.
Advertising Week NEXT: Data & Analytics
Global start-ups compete for a beta test in front of a live panel of esteemed Judges. Showcasing innovation and what’s next in Data & Analytics.
Tom Betts Head of Data Analytics, FINANCIAL TIMES
Tom Elkington Director of Strategy & Research, INTERNET ADVERTISING BUREAU
Neil Thackray CEO and Co-Founder, BRIEFING MEDIA
Sam Tomlinson Audience Measurement & Advertising Effectiveness Leader , PWC
Jerry Wright CEO, ABC
Paul Frampton Managing Director, HAVAS MEDIA UK
Richard Frankel President & Founder, ROCKETFUEL
Glenn Granger CEO, MARKETINGQED
Thaer Namruti EMEA Director of Data & Analytics, STARCOM MEDIAVEST
Stuart Johnston Deputy Managing Director, SKY IQ
Mike Shaw VP Sales, COMSCORE