Convergence: When Branded Entertainment Becomes Valuable Entertainment

Wednesday, 20 April at 1:15 PM

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In this session...

We’ll explore the intersection of Brands and Entertainment to discover when brands will see marketing as a profit center, not a cost center. This panel of experts from media companies, brands, agencies and sports teams, will uncover the next big thing in branded entertainment. With 409 scripted show on TV in the US, why can’t brands become executive producers and ‘own’ the content. They can, and they will.

Presented with


Jonathan M. Perelman Head, Digital ICM Partners
Matthew Baxter Chief Media Officer Liverpool FC
Niall Mcgarry Maximum Media
Ben Cyzer Head of Creative Strategy MPC
Will Hayward Chief Commercial Officer Dazed Media

Part of
Storytelling Track