The Future of Out-of-Home in your hands
Outdoor advertising is one of the most adaptable mediums for brands due to its ability to broadcast eye-catching messages through traditional paper advertisements, push creative messages through digital and deepen engagement with consumers through interactivity. The latter is on the rise as connected consumers are increasingly sharing information in the out-of-home space.
Out-of-home is a medium that delivers true interactivity for brands, allowing deeper consumer engagement in an arena they are spending increased amounts of time in. Delivering interactive campaigns give advertisers insight into consumer behaviour and opportunities to converse with them through various platforms, both online or offline.
Consumer appetite for direct engagement and interaction with advertisers out-of-home is rising - 92% of people participating in a landmark study by Clear Channel and Kinetic believe interactivity makes an advert stand out more than traditional posters.
Clear Channel’s product showcase will present the leading technologies available in the out-of-home marketplace through its award-winning iD6 unit. These include touchscreen, gesture control, facial recognition and mobile interaction. There will also be a chance to look at the future of interactive out-of-home advertising, including geo-targeting and live data.
Attendees will have the opportunity test a variety of these interactive technologies first-hand and talk directly to Clear Channel’s Create team who have extensive experience in developing interactive out-of-home campaigns for brands.